This post was co-authored by Rachael Roark, Sr. Search Strategist, and Ariana Wolf, Audience Engagement Manager.
Saying the search industry changes rapidly is an understatement. In 2008, Google released a mere two search algorithm updates. Now the search giant pushes 500-600 algorithm changes per year, with only major changes announced. That equates to an algorithm change every day, often multiple times a day.
It’s worth keeping up with this quickly changing environment, as studies show that 71.33% of clicks occur on the first page of a search engine results page (SERP), while the second and third pages get a low return of only 5.59% of clicks.
How do you get ahead in this highly competitive space? We’ve created an in-depth checklist that details the steps and resources you need to help rise above the rest. Below is an overview of four steps for both SEO and PPC, but we encourage you to download our checklist for a more detailed picture.
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In 2013, Brookfield Residential Properties partnered with 90octane to redesign the website for its Brighton Crossing community in Colorado. To support home sales, it also tapped 90octane to create a geo-targeted paid search campaign featuring custom content targeting homebuyers during the busy spring and summer months of 2014.
90octane created a pay-per-click (PPC) program, which included all-new guides, checklists and other custom collateral as well as paid search ads and search engine optimized landing pages to capture leads. The program drove a 64% increase in conversions and a 63% decrease in cost per conversion.
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Join 90octane search marketing experts Ariana Wolf and Rachael Roark for an upcoming BMA Colorado Roundtable session, “Google Have You Down? How to Evaluate Your Competitors in the Search Space & Rise Above.”
Slated for March 26, 2015, the event will be hosted at the 90octane offices in Downtown Denver from 7:30 a.m.-9 a.m. Attendees will learn:
- Ways to examine their competitors’ organic (SEO) and paid (PPC advertising) strategies
- How to make their messages stand out from the crowd
- Tools to use to keep tabs on competitors
Register here. Registrants are invited to submit their websites and competitor websites for evaluation and incorporation into the session.
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Jennica will assist with campaign reporting, managing media trafficking calendars, building tracking code for programs and a variety of other media tasks. She joins 90octane from Katz Media Group in Atlanta where she was a national media sales assistant. Jennica graduated with a B.A. in public relations from the University of South Carolina-Columbia.
Jessica will strategize, execute and analyze interactive search marketing programs. She was most recently an account executive at Stack Exchange in Denver. She earned an M.A. in integrated marketing communications and a B.A. in journalism and mass communications from Saint Bonaventure University in New York.
We’re happy to welcome both Jennica and Jessica to the team.
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As 2014 comes to a close, here at 90octane we’re feeling grateful for all of the clients who have trusted us to devise campaigns that push new boundaries, take risks and create powerful results. Here, we review three examples of ambitious new approaches we took on this year.
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This week 90octane continued its annual tradition of volunteering for The Denver Santa Claus Shop. The Shop, an 84-year-old volunteer-run, nondenominational 501(c)(3) nonprofit organization, is “all about children and toys.” Its mission? A toy for every girl and boy. 90octaners enjoyed helping parents who were “referred” to The Shop from social services select toys and books for their children.
We hope you’re as excited as we are for a holiday season of giving and joy.
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90octane storyteller Megan Feldman’s recent TEDx Boulder talk, “Forgiveness in an Unforgiving World,” is live.
In it, she examines the age-old concept of forgiveness, shares her personal story, and describes her two-year journey to report and write her book, TRIUMPH OF THE HEART: FORGIVENESS IN AN UNFORGIVING WORLD, forthcoming next August from Hudson Street Press at Penguin. Like The Heart of Forgiveness on Facebook to learn more, and view the TEDx Boulder talk here: http://ow.ly/E2GLM.
“I’m used to sitting behind the screen or interviewing people behind closed doors,” she says, “So speaking to a crowd of 2,000 people was a big deal – and scary!”
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90octane welcomes Jana Bender as storyteller. With more than 10 years of experience, she has created copy and branding materials for freelance clients throughout the state and the country, specializing in ads, e-newsletters and web pages. Previously, Jana served as associate creative director at M Gould & Co, now MRM//McCann, and senior copywriter at FusionDM, now Publicis Dialog, both in San Francisco.
The agency also hired David Gengler as PPC search strategist. David spent the past few months traveling throughout Asia while managing paid search campaigns and providing consulting for Google Analytics projects. Prior to his travels, he served as online marketing specialist for Marcel Media and co-founder and director of marketing for Colorado agency Product of Caffeine.
Scott Fassett comes to us with 12 years of experience in design, branding and advertising, most recently from interactive design agency Wick Creative. Scott has worked on projects for clients including TCBY, Mrs. Fields, YMCA, Winter Park, Vail Resorts, Four Seasons and KidRobot. He is an expert in digital design and user experience, art direction and online marketing strategy.
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Banner ads. Content syndication. Digital video. Sponsorships. When simple tactics come together in strategic online marketing campaigns, your prospects pay attention and engage with the brand. While many marketers know they should be running digital media campaigns, they don’t always know how to maximize the return on their budgets.
Here are five recommendations for getting the best results:
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90octane welcomes Jenny Bridges as account manager. She joins 90octane from Digital Assets, Inc., where she served as senior account manager for 20 top accounts. Previously, she worked for MorEvents, DISH Network and the University of Colorado Hospital.
The agency also hired Jason Thue as audience engagement coordinator. Jason graduated Cum Laude with a B.S in business administration from Colorado State University. He has provided online marketing solutions for Sexton & Co. in Denver over the last three years.
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