Eliza Newcomb

Use LinkedIn to Connect with and Convert Named Accounts

Marketers know that it’s important to identify target markets and tailor campaigns to reach them. One discipline within 90octane’s specialized approach to Top Pursuit Marketing™ is Named Accounts. Named account marketing programs are hyper-targeted, with marketers creating a short list of ideal prospects and delivering precisely the information they need, right when they need it, through just the right channel.

Popularity: 11% [?]

Read More
90octane

A Unique Approach to a Holiday Fundraising Campaign Helps the Homeless

Mercy Housing serves families, veterans, seniors and individuals with special needs.

Long-time client Mercy Housing approached us early in 2013 with a fundraising challenge for the holiday season: raise more dollars than the previous year on the same budget. Careful planning, creative thinking and precise execution paid off.

Popularity: 14% [?]

Read More
90octane

BMA Colorado Gold Key Award and President’s Award

At the BMA award ceremony with our client, Swisslog Healthcare Solutions.

We were thrilled to accept two awards from the Business Marketing Association on Friday. Along with our client Swisslog, a company that designs automation solutions for hospitals, 90octane was awarded a 2014 Gold Key Award in the Potpourri category. The agency’s Business Impact Director, Kelly Snyder, was also honored with the 2014 President’s Award.

Popularity: 15% [?]

Read More
Mary Harpin

Raise More Funds Online with the Right Content

by Mary Harpin, Senior Storyteller

For nonprofits, clear website content, approachable language and comprehensive information deliver significant returns. According to a Nielsen report, unclear or missing information kills prospective donations 43% of the time. What content you offer, and how you deliver it, is key to acquiring and retaining donors.

Popularity: 16% [?]

Read More
Sam Oh

Three Tips for Creating an Effective Feedback Loop Between Sales & Marketing

Last month we identified simple steps for an effective sales enablement program. Now let’s talk about ways to facilitate a constructive dialogue between sales and marketing in order to advance your common goal: driving revenue.

Popularity: 22% [?]

Read More
90octane

Get the Most from Your Local Search Listings

 

Google and Bing added knowledge graphs with contact info (on the right) and image carousels to their results page for easy access.

by Genie Hamilton, Search Intern

There are about four billion local search queries conducted per month, and about 88% of them result in a phone inquiry or walk-in within 24-hours. But if your business name, address or phone number (NAP) is incorrect in local search results, you’re missing out on sales. More than half of business listings online have a phone number or address error on local search results, which could send potential customers to a competitor.

Local listings allow prospects to connect with you through your own virtual storefront, making it easy for them to call, get directions, read reviews or access more information.

Popularity: 23% [?]

Read More
90octane

Media Strategy Lessons from Big Sponsor Brands

By Lauren Gramling, Digital Media Planner

There is no magic formula for making your branded content go viral – but some marketers, like Procter & Gamble and their “Thank you, Mom” campaign, make going viral look easy.

The company’s “Thank You, Mom” video has over 18 million YouTube video views to date, and it’s no lucky accident. P&G had a solid plan in place months before Sochi. So what can we learn from leading sponsorship marketing campaigns to apply to our own media strategies? Here are three tips.

Popularity: 25% [?]

Read More
Shannon Anderson

Traffic Analysis by Landing Page

Establish baseline KPIs for your landing pages in order to measure success.

With Google’s switch to 100% not provided keyword data, search marketers must find new ways to build a strategy, gauge success and optimize campaigns. Although there is considerable frustration surrounding the switch to not provided keywords, we can shift the focus where it really needs to be – landing page analysis.

Popularity: 26% [?]

Read More
Kelly Snyder

Time to Align: Sales Enablement from the Marketer’s Point of View

SalesEnablementImage

Combining the knowledge of both marketing and sales teams creates a force multiplier.

Sales enablement. Lots of people are talking about it, but what does it mean? Here at 90octane we define it as equipping a salesforce and channel partners with tools, training, content and communication aids that drive valuable conversations with prospects and customers at each stage of the purchase process.

That’s a mouthful! Let’s simplify:

Popularity: 27% [?]

Read More
Eliza Newcomb

Three Tips for Refreshing Your Social Media Strategy in the New Year


Resolutions aren’t just a good way to re-commit to your gym membership. By applying resolutions to an organization’s social media tactics, the New Year is a great time to reset habits and set a plan for social media success in the year ahead.

Popularity: 30% [?]

Read More