With Google’s switch to 100% not provided keyword data, search marketers must find new ways to build a strategy, gauge success and optimize campaigns. Although there is considerable frustration surrounding the switch to not provided keywords, we can shift the focus where it really needs to be – landing page analysis.
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Sales enablement. Lots of people are talking about it, but what does it mean? Here at 90octane we define it as equipping a salesforce and channel partners with tools, training, content and communication aids that drive valuable conversations with prospects and customers at each stage of the purchase process.
That’s a mouthful! Let’s simplify:
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Resolutions aren’t just a good way to re-commit to your gym membership. By applying resolutions to an organization’s social media tactics, the New Year is a great time to reset habits and set a plan for social media success in the year ahead.
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166,400. That’s how many business hours our Account Director Janessa Seewald logged at 90octane by January 8th, her 10-year anniversary with the agency.
There were five employees at 90octane when she was hired as a marketing coordinator. Now Janessa directs the Globus family of brands account for 90octane, one she’s grown with since her early days. Janessa masterfully manages her staff and has earned a reputation as a leader who can identify where 90octane can create the most impact for the client.
“She’s a grand influencer because she has such heart and such knowledge,” said Melissa Humbert, 90octane’s director of audience engagement. “The coolest thing about Janessa’s tenure here is the trust her clients have in her. She’s our first ten-year employee, and she’s part of the fabric of 90octane.”
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Going to CONEXPO-CON/AGG this March? Here are some tips for using social media to engage with your audiences while you’re there. And be sure to say hi to the @90octane team who will be on the ground supporting our clients at CONEXPO.
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Here at 90octane, we have Broncos fever. And while we’d love to express our love for our hometown team with an amazing commercial during the broadcast, we decided that the predicted $4 million asking price might be a bit too steep… this year. Instead, we started thinking about all the other things that $4 million dollars could buy. That led to conversations with our families and friends about what they’d do with that kind of cash. The adults were rather predictable – investments, vacations, new business, to name a few – with the exception of a couple of not-so-family-friendly replies (you know who you are), but the kids’ reactions were priceless. Here’s a sampling:
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Happy New Year! Our staff has amazing drive. They make 90octane the powerhouse agency that it is, and we think our resolutions will convert to major accomplishments by the end of 2014. Here are a few of our resolutions. What are yours?
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This holiday season, we continued our tradition of volunteering for The Denver Santa Claus Shop, a nonprofit organization with the mission “a toy for every girl and boy.” Employees helped organize toys and assist families with their selections at the temporary toy store.
Believed to be the longest continuously running charity of its kind in the U.S., The Denver Santa Claus Shop is metro Denver’s largest annual toy drive for needy children during the holiday season. The organization depends on volunteers, toy donations and monetary contributions to keep its shelves stocked.
In its 83-year history, the shop has helped more than 1.5 million kids receive toys on Christmas. To learn more about the organization, visit www.denversantaclausshop.org.
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At 90octane, the holiday season starts in September. We’re busy optimizing our nonprofit marketing programs, bringing new ideas to life and measuring our successes. We’re pulling optimization levers every single day – even on Christmas.
Come January, it’s tempting to sit back and pat ourselves on the back for a job well done. Instead, we’re getting to work on the next big opportunities. For each of our nonprofit clients, the holiday season brings new life to the donor base, and there’s no time like the New Year to turn first-time donors into lifetime givers.
We all know it’s more cost effective to keep what we have than to acquire new. This is true of employees, business customers and certainly nonprofit donors. Use these tips to create a cultivation strategy this January:
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While some marketers think of search engine optimization (SEO) and pay-per-click (PPC) advertising as two separate tactics that should be managed independently, optimizing them together offers the best results.
Building a strong co-optimization program begins with a solid testing plan. To avoid overwhelming yourself with multiple tests, start by evaluating one element at a time for your top three to five traffic-driving keywords or key phrases. Make sure to include the following components when developing your plan:
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