As 2014 comes to a close, here at 90octane we’re feeling grateful for all of the clients who have trusted us to devise campaigns that push new boundaries, take risks and create powerful results. Here, we review three examples of ambitious new approaches we took on this year.
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This week 90octane continued its annual tradition of volunteering for The Denver Santa Claus Shop. The Shop, an 84-year-old volunteer-run, nondenominational 501(c)(3) nonprofit organization, is “all about children and toys.” Its mission? A toy for every girl and boy. 90octaners enjoyed helping parents who were “referred” to The Shop from social services select toys and books for their children.
We hope you’re as excited as we are for a holiday season of giving and joy.
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90octane storyteller Megan Feldman’s recent TEDx Boulder talk, “Forgiveness in an Unforgiving World,” is live.
In it, she examines the age-old concept of forgiveness, shares her personal story, and describes her two-year journey to report and write her book, TRIUMPH OF THE HEART: FORGIVENESS IN AN UNFORGIVING WORLD, forthcoming next August from Hudson Street Press at Penguin. Like The Heart of Forgiveness on Facebook to learn more, and view the TEDx Boulder talk here: http://ow.ly/E2GLM.
“I’m used to sitting behind the screen or interviewing people behind closed doors,” she says, “So speaking to a crowd of 2,000 people was a big deal – and scary!”
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90octane welcomes Jana Bender as storyteller. With more than 10 years of experience, she has created copy and branding materials for freelance clients throughout the state and the country, specializing in ads, e-newsletters and web pages. Previously, Jana served as associate creative director at M Gould & Co, now MRM//McCann, and senior copywriter at FusionDM, now Publicis Dialog, both in San Francisco.
The agency also hired David Gengler as PPC search strategist. David spent the past few months traveling throughout Asia while managing paid search campaigns and providing consulting for Google Analytics projects. Prior to his travels, he served as online marketing specialist for Marcel Media and co-founder and director of marketing for Colorado agency Product of Caffeine.
Scott Fassett comes to us with 12 years of experience in design, branding and advertising, most recently from interactive design agency Wick Creative. Scott has worked on projects for clients including TCBY, Mrs. Fields, YMCA, Winter Park, Vail Resorts, Four Seasons and KidRobot. He is an expert in digital design and user experience, art direction and online marketing strategy.
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Banner ads. Content syndication. Digital video. Sponsorships. When simple tactics come together in strategic online marketing campaigns, your prospects pay attention and engage with the brand. While many marketers know they should be running digital media campaigns, they don’t always know how to maximize the return on their budgets.
Here are five recommendations for getting the best results:
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90octane welcomes Jenny Bridges as account manager. She joins 90octane from Digital Assets, Inc., where she served as senior account manager for 20 top accounts. Previously, she worked for MorEvents, DISH Network and the University of Colorado Hospital.
The agency also hired Jason Thue as audience engagement coordinator. Jason graduated Cum Laude with a B.S in business administration from Colorado State University. He has provided online marketing solutions for Sexton & Co. in Denver over the last three years.
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Last month, I shared tips about securing and using Google Grants as part of your nonprofit’s holiday SEM strategy. Here, I’ll share recommendations for targeting your potential donors, optimizing your website for mobile devices, incorporating video and more. Let’s dive in:
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90octane’s newest storyteller Megan Feldman has been selected to give her talk, “Forgiveness in an Unforgiving World,” at TEDx Boulder on September 27th. Before starting her new role at our agency this month, Megan spent a year on a global adventure to report and write her first book, TRIUMPH OF THE HEART: Forgiveness in an Unforgiving World, which is forthcoming next year from Hudson Street Press at Penguin. Like The Heart of Forgiveness on Facebook to learn more.
Megan holds a master’s degree from the Columbia University Graduate School of Journalism in New York City and has taught as an adjunct professor of journalism at Metropolitan State University. Her writing has appeared in publications including 5280, Glamour, Details and The Daily Beast.
For more information about the TEDx event and to secure tickets before they sell out, visit the TEDx Boulder website.
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It may only be August, but if you’re a nonprofit, it’s not too early to start planning your end-of-year search engine marketing (SEM) strategy. Here are four tips to help you prepare for the critical holiday donation season:
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90octane recently hired Becky Shortell as controller. She oversees all financial functions for the agency and manages the accounting staff. She joins 90octane from Creation Design Services, the contract engineering design and development business unit of Creation Technologies, where she also served as controller. Previously, she was deputy CFO and head of financial reporting for the second largest outdoor advertising operator in Russia and Ukraine.
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