As 2013 winds down, we’re keeping a close eye on the trends that will impact search marketing in the coming year. Here are 14 tips from 90octane’s very own search team to help keep your visibility, traffic and conversions moving up.
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Most marketing professionals are familiar with seasonal trends and adjust their paid search campaigns accordingly. In this blog, I’ll detail a few tips on how to step up your approach to seasonality to maximize conversions during the year’s ebbs and flows.
By considering seasonality in your strategy, you’ll take advantage of periods of high demand from customers and generate larger volumes of conversions during upswings in activity. Of course, you must remember that seasonal trends differ from industry to industry, so consider the unique phases, milestones and events throughout the course of the year that will impact your plan.
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We all know the process – someone comes up with a catchy idea for a campaign, the assets are developed and it’s pushed out through pay-per-click ads, social media, banners, print ads and so on. Once the campaign ends we pat ourselves on the back and celebrate the success and awards we may have won for our outstanding work. What’s wrong with the last sentence? The phrase, “Once the campaign ends.” A good campaign shouldn’t end!
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90octane has hired Tim Roessler as creative director. A seasoned creative director, writer and content strategist with experience across a diverse range of industries and clients, Roessler will co-direct the agency’s storytelling department.
Roessler is charged with directing the visual concepts and leading the content and messaging strategies that will transform the enterprise marketing of our clients across the B2B, B2C and nonprofit landscapes. He translates client needs and business goals into creative marketing programs that advance brand strategy and generate conversions.
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Can you count how many times you use a search engine during the day? To get directions? To find something to buy? To learn something new? It’s hard to remember a time when discovering the information you needed took as much or more time than it took to digest that information. Today, with knowledge literally at our fingertips, search has turned into something that is so integrated into our daily lives that the line between the digital realm and our physical reality is increasingly blurred.
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With the holiday season fast approaching, we wanted to share high-impact tips that we’ve learned over several years of managing standard Google AdWords pay-per-click (PPC) and Google Grants advertising programs for our nonprofit clients. When these programs are backed by creative strategies, nonprofits capture prime visibility in the search engines.
Try these five techniques to stand out this holiday season:
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While soaking up the last days of summer, I came across the “Stars Are Just Like Us” spread in the popular entertainment magazine Us Weekly. It’s refreshing to know that celebrities can tie their own shoes, and some even regularly walk their own children to school. These are relatively simple tasks after all, and yet, sometimes the most ordinary endeavors aren’t as easy as we think. The celebrity column reminded me of a campaign we launched here at 90octane. Now, I know our clients don’t view us as celebrities, but just stay with me for a moment…
In August, our marketing agency launched its first internal nurture campaign within a marketing automation tool. We’ve helped several clients execute lead nurturing and email marketing programs, but this was the first time we turned the lens on ourselves.
We thought it would be easy. We were naïve.
We struggled with the same challenges our clients face every day. So I wanted to share a quick story about what we’ve learned.
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Link building – or strategizing new and creative ways to build a base of quality links to your website from other sites – has long been the most difficult aspect of search engine optimization. And its challenges have only intensified with Google’s latest updates to its algorithm and Webmaster Tools guidelines.
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Marketers seeking to prove the value of their online advertising efforts need a holistic, accurate understanding of how their programs drive conversions. This is especially important in a multi-device world. A consumer may click on a search ad while researching a product on a mobile device, only to later convert using a different device. In the past, it took a great deal of time and effort to track these conversions, but new tools are helping to bridge the gap.
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Today, forty-two years after the first email was sent, people are connected to their inboxes 24/7. They have be to in order to stay on top of the approximately 147 messages they receive per day. The post-modern consumer has grown jaded by this barrage of communications. On average, they delete 48% of these messages, making it imperative that today’s marketers create engaging and effective emails.
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