Posted by: Shannon Anderson, Project Manager

As a fundamental building block to a search engine optimization (or SEO) program, it is important to build strong, qualified incoming links to your website. Here are a few ways to build these links and optimize visibility:

• Submit Press Releases: Submit keyword-rich press releases through newswires and online PR sites, such as PR Newswire and PR Leap, to gain increased online visibility.
• Submit to Directories: Directories, such as DMOZ, are a great way to submit links to your website building quality incoming traffic.
• Evaluate Quality of Incoming Links: Take a look at the sites linking to your website and determine if they are contextually relevant. Request that your link(s) be removed from any that are not.
• Create a Blog: Blog about your company or industry with links back to your website. It is important to blog frequently to keep the content fresh, and therefore search engine friendly.

Starting with a few of these tactics is a good way to begin building a strong linking strategy. Most importantly, remember that first and foremost, it’s about quality, not quantity.