Kyndal Carolus

Considering the International User with Mobile Searches

Mobile Search

Image Source: Marketing Land

As mobile usage drastically increases, advertisers are staking their claim. According to Smart Insights, mobile Internet is set to exceed desktop Internet usage by 2015. Google stated that mobile searches quadrupled in the U.S last year as well. With this kind of growth rate, advertisers everywhere are constantly seeking out the latest trends and best ways to reach users on their mobile devices.

When expanding global business through mobile advertising, one trend to be aware of is the increasing importance of international mobile search. Although English continues to dominate online language, the markets with the largest potential for growth are not English speakers. According to Search Engine Watch, the growth rate of Spanish (807%), Chinese (1,479%) and Arabic (2,500%) speakers online are much higher than English speakers (300%).

Google also gathered some insightful international mobile search behavior data from the London 2012 Olympic Games. During the first week of the Olympics, mobile device searches related to the Games grew ten times from the previous week. Japan saw the largest percent of Olympic mobile search share with 55%.  According to Google, this large increase in mobile search during the Olympics was caused by users searching for relevant information about the events or athletes using their tablets and smartphones while simultaneously watching those events on their TV or computer.

What can we decipher from Google’s report and the recent mobile statistics? In short, people are looking for real-time information to be right at their fingertips, monitoring what is going on “moment by moment.” Moreover, mobile search across the world is here to stay and is only going to become more popular. Now is the time for advertisers everywhere to adjust to and capitalize on this emerging form of communication.

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