Posted by: Shannon Denny, Project Manager

Google has recently launched a new feature for pay-per-click (PPC) advertising that inserts customized site links beneath the ads. At this time, this feature is readily available to PPC advertisers with high quality scores. Google allows advertisers to enter up to 10 sitelinks, and all sitelinks can point to different pages within the site. The higher the quality of the PPC ad, the more site links will be displayed. Below is an example of these sitelinks (highlighted in green) in action:

Sitelinks take up valuable real estate in the Google search results allowing advertisers to “own” the space which will likely lead to an increased click-through rate (CTR). As these links can be modified any time, it is a good idea to keep seasonality and new promotions in mind when planning them out.