Atlas Copco Construction Mining Technique USA was looking for a new channel to sell pre-owned water well drill rigs. They turned to us, 90octane, a Denver-based, conversion-driven marketing agency, for help.
90octane built a custom lead generation microsite to showcase the rigs, which typically carry six-figure price tags, and crafted an associated paid search marketing campaign to drive visitors to the site.
Joanna Canton, Atlas Copco marketing communications director, is pleased with the hundreds of highly qualified leads generated. For the paid search program, “The average cost-per-lead is $28, compared with hundreds of dollars apiece for leads from trade shows and print ads,” she noted.
Because the program has resulted in high-dollar sales, Atlas Copco CMT USA already has plans to expand it.
Read the full Atlas Copco paid search story from a February issue of BtoB Magazine.
