By Erin Wilson, Senior Account Coordinator
90octane offers up a little analysis on our favorite creative online marketing campaigns of 2010.
2010 proved to be a year for pushing the limits when it came to online media. With the enormous growth of social media and the ability of the consumers to use social media to interact with businesses, companies had to do something different to stand out. Below is the 90octane review of the most creative campaigns of 2010:
· Old Spice: The social media campaign created by Old Spice and marketing partner Weiden & Kennedy was a hit immediately. Making over 150 videos within a three day time period, the videos were tailor-made to the company’s fans on YouTube and drastically increased Old Spice’s interaction with its customers. Old Spice took ‘real time’ social media to the extreme and was able to increase Facebook interaction by 800%, website traffic by 300%, and made itself the most-viewed YouTube channel.
· Pepsi Refresh Project: Pepsi chose to apply their Super Bowl budget to a risky social media campaign that paid off in the end. This experiment showed how diverting their advertising budget towards a social cause was more beneficial than standard advertising. By the end of the campaign, Pepsi generated close to three million media impressions and 51 million votes for great projects that otherwise would not have gained visibility.
·Arcade Fire Wilderness Downtown: This interactive video brought together the creative minds of Director Chris Milk, artist Aaron Koblin, Google executives, B-Reel and many others. The creators wanted to create a music-video experience that tied into each individual customer’s life. Their partnership with Google Chrome also created a big PR boost for Arcade Fire’s new album and showcased their music in a way users hadn’t seen before.
Based on the groundbreaking work in 2010, it is safe to assume that 2011 will continue to bring innovative ideas that build interaction and engagement with consumers. To learn about more top campaigns of 2010, read Advertising Age’s article.
