Posted by: Nikki Johnson, Marketing Coordinator
Yahoo and Microsoft recently received regulatory approval for a search and advertising partnership that may simplify the world of search engine optimization (SEO). Per the agreement, Yahoo will soon begin using Microsoft Bing’s search algorithm to return its search results. Some SEO gurus are speculating that this new union will streamline optimization so that marketers will only have to optimize for two search engines (Google and Bing) instead of three (Google, Yahoo and Bing).
That being said, Bing returns far fewer search results than Google, and it is more difficult to be deemed “relevant” within Bing listings than within Google listings. This could have a few implications for SEO marketers as they try to optimize for Bing’s slimmed-down version of the search results page.
Although Bing will be the driver behind the wheel of Yahoo searches, Yahoo claims it will still have a strong influence on the Yahoo.com user experience. Last year it revamped its homepage offering users a number of applications for page customization. The company has also incorporated a number of innovative features within its search interface. Yahoo is finding new ways to get in front of its users and is not expected to fade behind the spotlight that’s currently focused on Bing.
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