Posted by: Chelsea Maxwell, Marketing Coordinator
Mobile marketing is a strategy that we often hear talked about and the bottom line is mobile marketing is here to stay. As such, you need to make sure that you are creating and optimizing your website to be mobile-friendly.
The first way to ensure your website is compatible with most mobile browsers is to confirm your site is entirely W3C XHTML validated. Mobile browsers are not nearly as forgiving of XHTML errors as standard browsers. Additionally, when you adhere to XHTML accessibility guidelines, any images that do not show up on a mobile browser will appear in a text format.
When you are building mobile versions of your website remember that Flash, AJAX and Javascript don’t always translate across mobile browsers and should therefore be used sparingly in development. This will not only contribute to a better overall user experience, but will also help you gain better positioning within mobile search results.
If your company is already using mobile marketing be sure to test as you would the rest of your search engine optimization (SEO) strategies.
Learn more about mobile optimization at Search Insider.
