Posted by: Christy Roth, Project Manager
Is online video a part of your marketing mix and, in particular, your SEO strategy? As online video usage continues to surge, more marketers are focusing on how video can integrate into their search programs. The following YouTube statistics show how prevalent online video has become:
- 20 hours of video are uploaded to YouTube every minute
- Approximately 120 decades of video are uploaded in a year
What can your company do to make sure that your videos are ranking high in search results and are visible to relevant users? Much like your site content and meta data, you need to make sure that your video title and description are keyword rich (without being spammy) and applicable to what the user is looking for. Think about what terms users that are interested in your video would use to search and work to incorporate them into your copy. You can also provide keyword tags for your video to increase search visibility.
Another best practice for video search is to include a transcript when uploading your video to YouTube. If you don’t have a transcript, YouTube has a tool available to caption your video, but the accuracy of the translation is still in beta and has some quirks.
If you feel the content on your site is extremely relevant to your video, you can embed it; otherwise make sure to link to your videos from your website.
Finally, remember to try and keep videos to less than five minutes in length to keep users engaged.
Read more: Mashable
