Posted by: Shannon Anderson, Project Manager
When managed properly, company blogs are a great way to keep readers up to date on company and industry knowledge, and can be very useful in improving a company’s online visibility. Implementing the following optimization best practices can help improve both your blog and your website’s organic visibility within the search engines:
- Use a relevant keyword in your domain: When naming your blog, consider using an important keyword in your URL.
- Use relevant keywords in content: When writing content, consider common keywords and key phrases people would use to learn about your product(s) or industry. Include these keywords within your blog title and body copy with the most important keyword included in your title.
- Link to various pages of your website: Include links back to your website within your content to increase the number of incoming links to your website. Be sure to link to more than just your homepage.
- Include relevant anchor text: When linking to another page, use relevant keywords as your anchor text and hyperlink these accordingly.
- Submit to directories: There are many online directories where you can submit your blog to further increase its reach, such as BlogCatalog.com. This will increase the number of relevant back-links to your blog, increasing the importance placed on your blog by the search engines.
- Update frequently: Post content to your blog frequently so it does not go stagnant.
Try using these tips to improve your blog’s organic visibility within the search engines. Ultimately, they can help improve your website’s visibility as well.
