Posted by: Erin Wilson, Marketing Coordinator
Although Google continues to own the majority of the search engine market, Bing’s continued growth makes it necessary to think beyond Google when optimizing your website. Fortunately, most search engines rank their results based on many of the same criteria.
Below are four key areas to focus on when optimizing for search engines, particularly Bing:
Content and keyword placement: Great content is the best way to improve search rankings. Pay attention to where your keywords are located; use page titles, H1 and alt tags and linked text. Referring to Bing Webmaster Center is also a great way to stay on top of any changes.
Inbound links: Inbound links are important for any engine, especially Bing. Focus on obtaining a large number of links from other relevant pages.
Well-built website: A technically sound website with validated code, no broken links and proper redirects is important to Bing. Also, make an effort to use static URLs instead of dynamic URLs.
Domain age: Bing’s algorithm prioritizes older domains. Search engines are always looking to establish authority and domain age is one way to accomplish this.
Although it is important to include Bing in your optimization strategy, make sure you’re continuing to optimize for Google as well.
