90octane received a 2009 Silver Key Award from the Colorado Chapter of the Business Marketing Association’s Gold Key Awards program for a strategic pay-per-click (PPC) advertising program. The conversion-driven marketing agency executed the program for Atlas Copco Construction Mining Technique USA LLC, the US sales company of the world-leading provider of industrial productivity solutions.

The program effectively targeted equipment owner/operators and brokers interested in pre-owned water well drilling equipment. 90octane developed a microsite featuring an interactive rig locator to serve as the landing page for prospects who clicked the ads. In only eight months, the program generated hundreds of qualified leads at a very low cost per lead. Efforts also resulted in high-dollar rig sales.

More than 135 Gold Key entries were received in 43 categories from Colorado’s top B2B businesses and agencies. Entries were reviewed by a panel of six independent judges from across the country representing agencies, corporate marketing and academia.

The Gold Key Awards program is recognized as Colorado’s most prestigious competition dedicated solely to business-to-business marketing communications.

“We have worked hard over the years to make the BMA Gold Key Awards one of the most coveted by marketers in the state,” says Marilee Yorchak, CAE, Executive Director, Colorado Business Marketing Association. “We’d like to extend our congratulations to the winners of this year’s awards program. It is always fiercely competitive and those that receive awards are truly the best of the best.”