Posted by: Rosemary Riley, Senior Copywriter
Forbes has just released the results of its “Ad Effectiveness Survey,” conducted among senior marketing executives during February and March 2009. The survey delved into behaviors and beliefs around digital marketing and forecasts areas of growth and weakness over the next six months.
Highlights include:
- When it comes to influencing brand perception, the most effective tactics were site sponsorships and pay-per-impression programs on digital publications.
- For garnering conversions, search engine optimization (SEO), pay-per-click (PPC) advertising, and email were seen as the three most effective tools.
- 82% of marketers are using conversions or sales data.
- 55% use registrations.
- Over the next six months, respondents plan to allocate a higher percentage of digital media dollars to viral marketing (42%) and SEO (40%), while 53% stated they would spend less on Ad Networks.
View the complete survey results.
