Posted by: Sean Voorhies, Project Manager

As online and mobile marketing continue to converge, the opportunity for cross-medium campaign interaction is growing. Bertolli’s sponsorship of ads within the ‘Today Recipes’ iPhone application is a prime example of how such a campaign can be executed.

Bertolli’s ad featuring the chance to win a culinary vacation is showcased next to one of the application’s recipes. Once a user clicks on it, he or she is taken to a landing page with minimal registration and the opportunity to opt-in to receive future Bertolli email communications. As the technology advances, users will be able to complete the form without leaving the ‘Today Recipes’ app itself.

With high session times and an average click-through-rate of 3%, campaigns like this – that serve to better the user experience while furthering marketers’ objectives – are proving to be a recipe for success and a tough combination to beat.

Read more: Mobile Marketer