Posted by: Shannon Anderson, Project Manager

Last month, Google launched a search filtering tool called Search Options which allows users to filter their search results to show only videos, forums or reviews over a specified time frame. By selecting the “Show Options” feature in the blue bar under the search field, users can access these filtering options to bring up more relevant and useful listings.

Google’s Search Options also allows users to select “Wonder Wheel” to display other relevant searches that might be of interest. The example below shows related searches to the term “summer olympics.”

Search Options also offers a “Timeline” feature where users can view relative search popularity over a specified timeframe. The timeline feature is an effective tool in identifying online visibility trends in a particular industry or for a certain brand name. An example of a timeline search on the keyword “Google” is shown below.

While these advances in search are creating a more relevant and personalized search experience for users, it will be important to evaluate any impact on your search engine optimization (SEO) strategy.