If you’ve interacted with the Google AdWords interface recently, you’ve likely noticed its design change, which Google calls “simpler and more beautiful.” The new interface is lighter in color and contains a major functionality change: the option to designate your campaign according to campaign type.
After selecting a campaign type, you are presented with different options for the campaign depending on the choice you made directly before. For instance, after creating a search network campaign, you’ll be prompted to select Standard (text ads appearing on the search engine results page), All Features (ads featuring all search features), or Product Listings (customized for accounts running eCommerce campaigns).
The basic idea, Google says, is that after designating campaign choices, the interface displayed thereafter will be better suited to your needs – for example, those selecting the Standard campaign type aren’t being shown information irrelevant to their campaign’s goals.
Overall, Google says the changes are mostly cosmetic, and the simpler nature of the design is meant to “focus the eyes on what is most important.” The changes should now be available to all users.
For more information, visit the Google Insight AdWords Blog.