By Rosemary Dempsey, Senior Storyteller
Plan to target tablet users better than ever with your pay-per-click (PPC) advertising campaigns.
Tablet targeting is now available to all Google AdWords advertisers. So, now you can better control how you reach the growing number of tablet users. (165 million tablets are expected to ship over the next two years!)
In your AdWords account, find the “Tablets with full browsers” option under the “Networks and devices” section of the Settings tab. In the past, advertisers found the Apple iPad option under “Mobile devices,” but now tablets have their own category with additional options. For example, to reach iPad users, you’d choose “Tablets with full browsers” and then select “iOS.” Other OS options include Android and webOS.
Be aware that with the launch, your ads will automatically start running on tablets. If you don’t want your ads to appear on tablets, you must change your settings.
Insider tip: our Google rep has recommended replicating campaigns to target tablets and manage budgets separately. We can expect to see higher click-through rates (CTRs) and generally lower cost-per-clicks (CPCs) from implementing this type of campaign.
We’ll be watching analytics accounts to note any rises in traffic percentages from tablet users!
Learn more from this Google blog.
