Posted by: Lauren Klostermann, Project Manager

In June Yahoo announced the launch of a pilot program for My Display Ads. My Display Ads is a way for users to create their own banner ads and is designed to help small and midsize businesses reach audiences using Yahoo and its Partner Network. The entire program is powered by AdReady, a network advertiser. Users can create ads using more than 800 display templates, basing their campaigns on either CPM (cost-per-thousand impressions) or CPC (cost-per-click) pricing structures. Users are also able to track specific metrics for reporting purposes.

Yahoo’s program is based on reaching the currently under-utilized market of small business owners by making online advertising extremely accessible and inexpensive. The results of a March study by BBI (Bredin Business Information) found that SMBs are relying less on traditional marketing tactics because of the economic downtown and are moving more towards online marketing.

This move by Yahoo comes after search giant Google announced changes to its flagship advertising product, AdWords, by offering advertisers more relevant information and options.

For more information and to try out this product, visit http://yahoomydisplayads.adready.com.