90octane Account Supervisor Shannon Anderson will share her paid search knowledge as part of an advanced, black-diamond session at SMX East, held September 13-15 in New York City.
On Wednesday, September 14th, Anderson joins fellow SMX East panelists Siddharth Shah, PhD, Director of Business Analytics at Efficient Frontier, and Chris Goward, Co-Founder & CEO of WiderFunnel, in a discussion around the process of designing, implementing and measuring the results of paid search tests. The panel will be moderated by Matt Van Wagner, President of Find Me Faster.
Key topics will include what can and cannot be tested, how to design robust tests and identifying all the biases and underlying problems of testing PPC campaigns. Panelists will talk about process; they’ll also illustrate with case studies how to design a test for most effective bid levels, messaging, landing pages and other higher-level business questions that must be addressed to successfully implement paid search.
Check out the full SMX East agenda.
