Posted by: Grant Garcia, Marketing Coordinator
Facebook users can now book airline tickets through Delta Airlines without leaving the popular networking site. Delta is the first travel company to implement a social commerce channel on Facebook, opening up new possibilities for the ways in which travel is booked online.
After navigating to the “Book a Trip” tab on Delta’s Facebook page, users click on a virtual ticket window to find and book a flight. Delta Air Lines then requests permission to access the user’s basic Facebook data. This information allows the user to book tickets with friends and share their travel plans in their friends’ news feeds.
While this is a revolutionary first step into social commerce for the travel industry, Facebook has been facing privacy concerns lately, and some users have been hesitant to share their personal information on the site. This lack of trust may discourage Facebook members from using Delta’s service. We’ll have to wait and see how popular this new online ticketing tool becomes and how many travel companies follow suit.
