By Amanda Jurgens, Account Manager
Today Google announces its acquisition of Zagat. Last month the big news was Motorola Mobility. Let’s see what Motorola might mean to the powerhouse.
Last month, Google announced plans to acquire Motorola Mobility in a $12.5 billion dollar deal, giving the search giant increased access to the phone and tablet manufacturing industry.
The proposal was one of the most aggressive in Google’s history. In 2008, Google bought DoubleClick, an online advertising service, for $3.2 billion. While that deal took nearly a year to close, Google plans to complete the Motorola acquisition by the end of the year.
The deal will give Google rights to Motorola’s wealth of patents, giving the company a competitive edge over Apple and Microsoft and the ammunition to defend the Android operating system against possible infringement claims. In addition, Google will gain the ability to integrate its struggling Google TV product with existing Motorola set-top boxes.
Google’s purchase of Motorola could mean exciting changes for the smartphone and television space in the coming months. Stay tuned!
