Posted by: Nikki Johnson, Marketing Coordinator
CEO of VerticalResponse Inc. said that “E-mail recipients probably aren’t going to buy something from another company on their BlackBerry or iPhone, but they certainly might flag something or take action on it later back at the office.”
This statement points to the importance of tailoring your email campaigns to fit the capabilities of today’s mobile device. People rely heavily on their smart phones for everyday activities, like checking their email. However, the small screens on many mobile devices are not equipped to allow users to easily view large amounts of text and/or images. For this reason, email marketers should be careful when constructing their messages. Below are a few tips to follow when creating an email that might be viewed through a mobile phone.
- Survey subscribers: Who is viewing your email through their smart phones? Add a question in the opt-in process.
- Eye catching, concise subject lines: Some people might only be able to see the subject line from their phone. Eliminate the “From” label to save space.
- Put the most important information at the top of the email: Some phones might only allow users to view a few lines of text at once and many don’t feel like scrolling down to read the rest.
- Send a text version with the option to view an HTML: Just in case the phone doesn’t have the capability to read HTML versions.
- Use your logo or an image at the top of the email to catch users’ attention: Make sure the image isn’t taking up too much room and overriding important text.
