90octane partners Sam Eidson and Jim Grinney recently presented “Demand Generation and the Purchase Process: Creating Value and Building Trust” as part of the New Denver Ad Club’s (NDAC) 3rd3rsday Interactive Roundtable series.
Providing value at every stage of the purchase process is critical for business marketers who want to build trust with prospects, nurture them through the decision-making process and cultivate long-term relationships.
Play back the presentation to preview a model that incorporates two concepts into lead generation and lead nurturing for the considered sale: developing informational offers to match the decision makers’ and influencers’ purchase process, and creating progressive targeted messaging to build trust throughout a lead nurturing flow.
To learn more, contact 90octane.
