Posted by: Chelsea Maxwell, Marketing Coordinator

Testing and optimizing your landing page is a critical part of creating a successful online marketing presence.  However, even when you do not have time to test your landing pages you can still easily eliminate common mistakes and increase your conversion rates. The following approaches to raise conversions will work across a variety of industries:

1. Keep it Simple. Your landing page should be focused on the desired conversion.  Make the action you want the consumer to take clear. Let them know you are looking to generate a sale, download or email sign-up.  Remove additional clutter on the page by limiting other clickable links and choices.
2. Trim the Fat. Studies have shown that less text on a webpage leads to higher conversion rates. Consider reducing your content down to simple headlines, bulleted lists and prominent buttons.
3. Deliver Value. Visitors come to your site with an expectation before they ever landed on your page. Ensure that the message delivering traffic to your site matches the content of your landing page.
4. Be Trustworthy. Show users that they can be worry free when providing private information on your site. Include safe shopping seals, privacy policies and trust icons to show users that your site is secure and reliable.
5. Be a Hero. Using pictures or graphic representations of the item being marketed can significantly help conversions. Users like to be able to see the benefits of a product.
6. Keep Steps Clear. It is important to tell a user exactly what will happen during each step of the conversion.  Will they contacted for follow-up after completing a form? Will their product be shipped in the next 2-3 business days? An informed user is more likely to make a qualified decision.

Utilizing these six tips will help your conversion rates soar!