90octane Partner Sam Eidson spoke about Lead Management Automation at the 2010 Integrated Marketing Summit in Denver, CO this summer. Watch part one of the program as he discusses the importance of establishing goals and metrics before developing a campaign strategy. And then visit the 90octane YouTube channel to watch the entire presentation.
You’ll learn about:
- Cultivating trust between your organization and its prospects
- Using a lead calendar to track and measure marketing and sales conversions
- Targeting prospects in critical phases of the buying cycle
- Giving your prospects the information they need to choose the best solution
- Creating a lead nurturing flow to qualify leads
- Scoring leads using implicit and explicit data
