Marketing agency 90octane employed a strategic paid search advertising program to boost donations during the nonprofit organization’s critical holiday season.
Digital marketing agency 90octane and nonprofit Heifer International earned a 2011 Silver Award from FundRaising Success magazine in the ‘On-the-Edge’ category for a 2010 holiday fundraising paid search program. 90octane and Heifer International join World Vision U.S., Susan G. Komen Race for the Cure, Democratic National Committee, New York Public Library and the Nature Conservancy among other prominent organizations featured on this year’s list of Fundraising Excellence award winners.
90octane and Heifer International increased brand visibility and drove online donations to support the nonprofit’s goal of lifting families out of poverty while caring for the earth. Heifer International aimed to increase donations by 10% during each month of the holiday season, October, November and December, compared to the same time periods the previous year.
90octane used strategic, optimized paid search advertising campaigns to improve donations totals by 30 percent in October, 23 percent in November and 4 percent in December for an average of 19% per month. The conversion rate was also an impressive 19 percent.
