Posted by: Rosemary Riley, Senior Copywriter
If our recent series of posts on e-mail marketing hasn’t convinced you yet, check out these findings, courtesy of an eMarketer article from October 15th based on MarketingSherpa research:
Highlights of the full story include:
- E-mail ad spending was up 15% to $230 million during the first half of 2008 compared with the first half of 2007.
- As of Q1 2008, online marketers in the US said they were least likely to decrease e-mail marketing spending in case of a recession. Just 5% said they would cut their spending on e-mail if times got tight, compared with 41% who said they would cut display ads.
It seems e-mail isn’t going anywhere… at least not yet.
