“It’s budgeting time…. Marketers are being held accountable to results, and their budgets depend on that. Organizations that have added online lead generation to their marketing mix now have the tools to manage this level of accountability, but the tools are not enough. A results-based approach to budgeting takes measurability to the next phase: intent and predictability.”
Read 90octane partner Sam Eidson’s article on BtoB Magazine‘s website, Online lead generation budgeting: A results-based approach, for valuable tips that can help you get the most out of your 2011 budget.
