By Shawna Strickland, Account Coordinator
Conversion-driven marketing agency 90octane hosted a four-week competition of raucous mustache growth to raise money for the winner’s charity of choice.
As a passion for fun and philanthropy drive the company culture at marketing agency 90octane, it was only a matter of course that the 2011 Mustache Challenge would be the most memorable to date. For the fifth annual facial hair competition, the mustache growers’ campaign efforts were exceptionally creative. Agency clients, partners and 90octane team members alike donned their ‘staches in an effort to win the coveted Challenge prize: $500 to the charity of the best mustache wearer’s choice.
Contestants in this year’s Challenge used a range of online and offline marketing tactics to campaign, from catchy fliers and emails to custom-made websites and side-splitting campaign videos. It was a cutthroat race, but in the end there could only be one.
Sean “Don Austere” Voorhies, this year’s winner, is no stranger to Mustache Challenge fame; he has won twice before with the aid of hirsute characters “Dusty McCoy” and “Alberto.” Voorhies’ winnings have been bestowed up his chosen charity, the Elias Fund, for the third time. Read the Fund’s response to Voorhies’ triumph here.
Though he prevailed, “Don Austere” was given a run for his money by all challengers, most notably those who received honorable mentions:
- the Globus family of brands took home “Most Creative Campaign” on behalf of Dan “Dandy Dan” English and “Coldest Upper Lip” for Jeff Russell’s valiant effort;
- “Classiest Mustache” went to 90octane interactive team member Josh Van Engen; and
- both 90octane partners were recognized — Sam “The Face” Eidson for “Creepiest Mustache” and
Jim “J Geezy” Grinney for “Funniest Alter Ego.”
90octane extends its sincerest thanks to all competitors and campaign teams of the 2011 Mustache Challenge for their whole-hearted dedication to and support of the agency’s philanthropic efforts. Please stay tuned for next year’s mustache adventure.
