Posted by: Meg Archer, Marketing Coordinator

There is so much buzz around social media and how helpful and even necessary it is for companies to have a strong social presence. Here at 90octane we already understand the importance of social media and have created strategies and manage programs for some clients.

One important element of a strong social strategy is the ability to measure the impact social efforts have on ROI.  comScore, GroupM and M80 released a report showing the positive impact search and social media have on one another. The data indicates searchers are more likely to remember a brand if they have seen a combination of paid search ads and social media. There is a 19% lift in searches on branded terms among users who saw some form of social media and a paid search ad relating to the brand, compared to users who where only exposed to a search advertisement.  Furthermore the researchers found a 13% lift among users exposed to direct branded social media.

Another interesting finding is that users who search for product terms are three times more likely to have been exposed to social media combined with paid search, compared to paid search alone.

These findings show that social media and key performance numbers are friends, good friends.

(Source for Graphs:  eMarketer.com )