Posted by: Rosemary Dempsey, Senior Storyteller
As of November 24th, admins of Facebook Pages for smaller businesses are able to view new Insights analytics data for content items added after June 25, 2010. Previously, only brands with more than 10,000 “likes” had that privilege. So, this is good news for companies like 90octane who have a slightly smaller, though no less loyal, following on the social site.
Newly available data includes the number of impressions a post generates and a percentage related to Feedback – or the number of fans that either “liked” or responded to a post. All unique users that see a brand’s posts will be counted among a Page’s monthly Active Users, whereas before users had to “like” the brand or comment on its wall to be included. As a result, we expect to see an increase in our Active User count. That’s always nice to see!
This new analytics information will help online marketers decipher what type of content their audiences are most interested in and help direct their ongoing Page updates.
Learn more on the Facebook blog.
