Over the last several years companies have realized the importance of making their brands social, but many are still wondering how to encourage audiences to interact with their brands through social media outlets. Public relations agency Weber Shandwick, in partnership with Forbes Insights, recently released a survey that discusses how to make your brand sociable. The results of the survey demonstrate multiple useful methods companies can implement to build their brand sociability.
One result of the survey states, “Global brand executives attribute 52% of their brand’s reputation to how social it is today and it is expected to grow to 65% in 3 years.” In managing your company’s social media, it is important to realize that having a major presence in the social arena is vital to your brand’s reputation. Consumers enjoy the opportunity to interact with your brand and appreciate knowing that their voices are being heard. As you listen to what your users have to say, you can improve your social media campaigns by determining what pleases your customers most and then catering to their interests.
The survey also says that most global executives say their “brand’s sociability is not yet world class.” In developing your company’s social presence, always remember why you are operating in that particular space. You are there to develop a relationship and open communication channels between you and your current and potential customers. Make your social presence personal by responding to customer comments and keeping the voice of your posts real, human and conversational. Show that you genuinely care about your customers’ opinions and thoughts by engaging and interacting with them in a timely manner.
With the trends we have seen, it seems that sociability of your brand will continue to play a significant role in marketing. Having a strong social presence for your company will help develop powerful relationships with your customers and make it easier to understand and deliver on what they desire. For more on the survey created by Weber Shandwick and Forbes Insights go to: http://mashable.com/2011/10/12/brand-sociability-infographic/
