Posted by: Shannon Anderson, Project Manager

As one of the newest kids on the block, Bing is already making great strides in becoming a major player in the search engine world, frequently launching new features. Some of the newest include:

• Task-Focused Homepage allows users to select to search from various categories such as Shopping or Travel.
• Instant Answer returns the least expensive times to fly when users enter their travel specifications.
• Preview Feature has been made more visible and comprehensive than before.
• Event Search shows a summary of events in each city and can be filtered by category.
• Sharing Feature allows users to share their gift wishlists through Facebook and Twitter as well as email.
• Health, Medication and Hospital Results organizes information on health conditions, medications and hospitals to make it easier to find relevant results.

What do these advancements mean for your search engine marketing programs? Search is becoming increasingly personalized within Bing returning more relevant results to its users. Continuing to target your strategy and make use of these new features will definitely pay-off in this search engine. Other search engines, such as Google, appear to be increasing their emphasis on providing more relevant search results too.