The staff of conversion-driven marketing agency 90octane donated over 100 hours of time volunteering for The Denver Santa Claus Shop — a charitable organization, which in its 78th year is believed to be the longest, continuously running charity of its kind in the U.S.

Local families with children up to age 11 were invited through Denver-area social service and welfare agencies, as well as charitable and religious organizations, to receive new and gently used toys. Toy drives by area schools, companies, King Soopers, the Colorado Rockies and 9NEWS helped keep shelves at the temporary “toy stores” stocked. 90octane’s employees organized toys and assisted the families with their selections.

90octane Project Manager Sean Brunner organized our participation in The Denver Santa Claus Shop this year and last.

“We feel it’s important to give back to the community — especially in times like this. Traditional methods for giving back during the holidays, such as canned food drives and monetary donations, are important, but giving one’s time can be just as generous,” said Jim Grinney, Partner at 90octane.