Posted by: Neil Broome, Marketing Coordinator

Email is a very cost effective tool that reaches thousands of people at once and creates qualified leads for your business. Before sending out an email, be aware of some basic email metrics that you should use to track your email campaign’s success.

Sends
-The number of email addresses in the list you’re sending to.

Bounce Rate
-The total number of emails that were returned as undeliverable divided by the total number of emails sent. Multiply the number by 100 to express the result as a percentage. This helps you gauge the cleanliness of your database and is an important metric because each time you send an email to an undeliverable address, you risk being labeled as spam. After each email send, check the bounced addresses and delete them from your database.

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Posted by: Paul Vangura, Project Manager

Email marketing is a great way to stay top of mind with your prospects and customers, but it’s increasingly difficult to make it into the inbox and catch attention. Check out the tips below to help improve your email marketing performance:

• Use good design and formatting to make your message stand out. Include your company name in the “from” field, write an engaging subject line and keep important content near the top of the message. Also keep in mind the limitations of email services; most programs have a display area of 500-650 pixels wide, for instance.
• Develop a Web version of the email message. Some recipients may be using an older email client or have HTML turned off; in either case, your message won’t display as intended. By providing a link to a Web version, you provide another option for proper viewing. read more »

Posted by: Gloria Dutton, Marketing Coordinator

Pay-per-click (PPC) advertising can attract some of the best leads – people who are already searching for your business or the products and services you offer. They’re actually searching for you, not the other way around. And while appearing for the right terms may be the first step, it’s not the most critical. Just showing up is not enough when you want prospects to take notice, click your ad (and not your competitors’) and dig into why the product you offer is superior. The key to this is writing attractive ad copy. The tricky part is that writing ad copy does not have a standardized formula. It varies from industry to industry, person to person, and especially from B2C to B2B. It is important to understand the key differences between the B2B audience and the B2C audience and how to change your copy accordingly. read more »

Posted by: Janessa Seewald, Account Manager

You’ve just gone through all the necessary steps for creating a PPC campaign – selected keywords, developed text ads, etc. You’re ready to pull the trigger and make it all go live, right? Well, there’s one thing that you might have overlooked, and that’s tying your PPC budget to seasonality.

By seasonality, I don’t just mean seasons and holidays. Think about the times of year that your customers are searching for your services or products and when most sales are completed. read more »

For the third year running, 90octane has made ColoradoBiz Magazine’s Top 250 Private Companies list. And we just keep moving up in the ranks. This year we take the 223rd spot… and we can’t wait to see where we go from here.

See the complete list: http://www.cobizmag.com/pdf/TopPrivateRankedList.pdf.

Posted by: Meg Archer, Marketing Coordinator

When it comes to B2B marketing, it’s easy to forget that even though your customers are from another business, they still go through the same buying cycle as B2C prospects. However, there are differences in how to reach the B2B consumer. The key differences include:  more than one decision maker, who obtains purchase information and how, and the best language for communicating with the audience.

In this blog I am going to focus on the Technical B2B buyer. Let’s look at some of the current trends in B2B search: read more »