Posted by: Rosemary Riley, Senior Copywriter
Over the past month, we’ve been covering topics related to email - from benchmarks to best practices. Now MarketingSherpa has issued a new Guide with research in which marketers reveal top strategies for email during an economic downturn.
They offer a timely, special fourteen-page PDF as a free excerpt from the Guide. It includes:
- Stats showing email’s resurgence as a marketing tactic during the economic downturn
- Marketers’ attitudes toward email budgets and correlation with performance
- An eyetracking heatmap on how to overcome image-blocking
- And an outline of opportunities for international email marketing read more »
This month’s issue of BtoB Magazine includes a story on how 90octane helped Fortune 500 manufacturing company Gates Corporation generate leads and engage prospects through a virtual tradeshow.
The show, organized by Penton Media’s New Equipment Digest and Machine Design magazines, took place in May. Visitors browsed through the online booth to find various pieces of Gates content, such as white papers, case studies and brochures. They also participated in an online chat with Gates employees and attended a webinar, “Designing Belt Power Transmissions Systems for Energy Savings.”
Find out about the results when you read the story.
Posted by: Kelly Hall, Account Manager
When you’re mobilizing to create an email campaign for lead nurturing there are two very important considerations to make. Number 1, timing.
We’ve all gotten them – the automatic email you receive, after registering for something from a company, thanking you for your interest. Great, right? Definitely. But what about when you get another email, pushing you to take action less than a day later? And they just keep coming, every day? All of a sudden you’re not quite as interested in what that company has to tell you. Instead, you may be tempted to unsubscribe, or worse, put them on your blacklist. We, as marketers, need to walk the fine line of staying top of mind for our prospects, and simultaneously not being annoying. read more »
90octane and long-time partner Globus family of friends work together on an SEM program that turns heads. In fact, it was recently named Finalist in the OMMA Awards 2008’s Search Campaign category. See the full list of Finalists here: http://www.mediapost.com/ommaawards/gateway.cfm?ip=finalists.
“Each marketing dollar dedicated has shown tremendous return, with customers converting at an unprecedented rate. Careful planning during every phase, from the initial strategy to creative execution and ongoing optimization, has contributed to program results that far exceeded our expectations,” said Jeff Russell, e-Marketing Manager for Globus family of brands.
In addition to SEO, PPC advertising, contextual advertising and media planning, 90octane manages the travel blog Story Suitcase.
Posted by: Janessa Seewald, Account Manager
Third party lists or internal database? How often? What day of the week and time of day? What results can I expect to see (open rate, click-through rate, conversion rates, etc.)? Marketers face many questions when planning, implementing and managing an email program. Here’s your chance to get some answers. Post any questions you have in the Comments area, and a qualified online marketing expert from 90octane will be in touch.
Of course, the industry you’re in will affect your campaigns, but there are still certain best practices and benchmarks that serve as useful guidelines. read more »
Posted by: Megan Amick, Marketing Coordinator
Email is an important part of your online marketing mix. Even with recent developments in the online sphere that have the potential to impact email popularity, social networking in particular, email is the most popular digital communication medium. Check out this blog entry from Oracle AppsLab on the subject.
In order to increase your open and click-through rates, as well as overall email campaign effectiveness, here’s some helpful information, which I’ve summarized from research by Lyris EmailLabs:
·        Most Popular Day to Send: Tuesday is the most popular day to send emails with 25.4% of respondents noting that they send emails out on this day. The second most popular day is Wednesday, which also happens to be the most popular day for emails to be opened. read more »