Favorite online marketing e-newsletters
Posted by: Caitlin Diehl, Marketing Coordinator
With businesses investing more and more in interactive marketing efforts, it seems like there are hundreds of new e-newsletters popping up every day. How do you know which ones to subscribe to? Which ones are helpful, and which ones will only take up space in your inbox? Below is a list of some of my favorite e-newsletters available today and details on how they manage to stay on top with new competitors emerging all of the time.
· MediaPost’s SearchINSIDER
o INSIDER guarantees good content in a short, easy-to-read format. The blog is available through free subscription. It is sent to your inbox every day and provides valuable information about the search engine industry. Topics range from tips on word-of-mouth branding to social media marketing and even Google engine updates.
http://www.mediapost.com/blogs/search_insider/
· ROI REVOLUTION
o This bi-weekly newsletter offers great tips and tricks for Google AdWords and Analytics in particular. Its ‘how-to’ format helps with quick fixes and increases in efficiency for your business or your clients. ROI REVOLUTION also offers new tools and webinars to boost effectiveness within Analytics.
· MarketingVox
o A daily blast of up-to-date product launches and improvements sets MarketingVox ahead of the pack. This daily newsletter offers information regarding the hottest social media sites, examines how top news headlines relate to the marketing world and lists marketing job opportunities throughout the country. A quick sign-up on the site provides access to thousands of relevant articles. The search function even allows you to see how many articles will be available if you narrow down your query. Keeping up with the latest news from Google, Yahoo! and others is easy with MarketingVox.
· OnlineSPIN
o OnlineSPIN offers daily articles from a select group of advertising professionals. Topics include what kind of computer to buy and specific search engine updates. The blog environment of OnlineSPIN allows readers to comment and interact with the authors. This is a great resource for marketers to jump into the minds of other professionals and play off of their advice and opinions.
http://www.mediapost.com/blogs/spin/
· MarketingSherpa
o Sherpa offers articles on just about any topic imaginable in the marketing industry. Case studies are available as well as access to events and speaking opportunities. You do not even have to subscribe to the site to gain access. Specific articles are available to anyone for up to seven days before a subscription is required. Sherpa also releases free reports and testimonials for anyone to view.
http://www.marketingsherpa.com
· Yahoo! Search Marketing Blog
o This search engine-sponsored blog offers a variety of articles about increasing your effectiveness on the Yahoo! Search Marketing program. This is also the place to come in search of Yahoo! spider updates and the latest changes and feature additions. A quick read of a couple of the latest articles could potentially deliver better results within the site.
· MediaPost’s emailINSIDER
o Another great source from MediaPost. EmailINSIDER delivers top news in the email industry. The articles focus on fast and easy ways to improve email accuracy within the online marketing industry. Most of the editorials offer bulleted lists of important things to consider when planning and evaluating an email campaign.
http://www.mediapost.com/blogs/email_insider/
· Google Alerts
o Google provides a customized way to get the latest information on whatever your topic of interest may be. You do not even need a Google account. The alert feature allows you to choose whatever search item you want, the type of search you want performed, the frequency you wish to receive your emails and the email address you want them delivered. Google puts your alerts in an email and sends them adhering to your previously defined requests. Anything from your name to the latest in the social media environment is searchable with Google Alerts.
What e-newsletters do you rely on to learn the latest marketing news?
