Targeted Marketing to Home Buyers

Welcome to 90 with 90, a series of micro -videos that show 90octane team members discussing their marketing expertise in under 90 seconds. Here, 90octane Account Supervisor Mike Aus explains how to use an approach called 90signals to capture potential homebuyers’ attention.

When people set out to buy a new home, they generally embark on an unpredictable purchase journey. It’s important to intercept prospects at the right time, with the right information – based on their demonstrated preferences and phase in the purchase process. Watch the video to learn how.


About the Author

Michael Aus

Account Supervisor

Mike is an analytical marketing strategist with expertise in digital tools and systems. He has a special knack for managing website builds and marketing automation strategies.