In Paid Search, There Is a Season

In Paid Search, There Is a Season

Most marketing professionals are familiar with seasonal trends and adjust their paid search campaigns accordingly. In this blog, I’ll detail a few tips on how to step up your approach to seasonality to maximize conversions during the year’s ebbs and flows. By...
How an Agency Learned to Tie Its Own Shoes

How an Agency Learned to Tie Its Own Shoes

While soaking up the last days of summer, I came across the “Stars Are Just Like Us” spread in the popular entertainment magazine Us Weekly. It’s refreshing to know that celebrities can tie their own shoes, and some even regularly walk their own children to school....