Image Credit: cn.nytimes.com

As previously written on 90blog, China presents a fantastic opportunity for a company seeking a large, media-hungry audience. However, that opportunity is not without strings attached. Pretend you’re a kid again and imagine your parents taking you into a candy shop (stocked with every candy ever) and telling you to choose whatever you want. Sounds pretty sweet, eh?  

For those of us who have tried to impress Swedish exchange students at a bar with the help of Google Translate, we know how embarrassing it can be to say “blondes are from hell” when “blondes are from heaven” was the desired phrase.  One word translated incorrectly can be the difference between having a Cosmopolitan burn your eyes or singing along to ABBA’s greatest hits all night.

As March Madness is upon us and the NBA playoffs approach, many people take to the Internet to find information about their favorite team.  Twitter is known to be a great source of breaking news, particularly for sports fans.  However, it can be a little overwhelming to filter and synthesize the available news out there on your favorite team(s).  Fortunately, one startup has simplified this lengthy process.

As companies seek to expand their global advertising reach online, it’s impossible to ignore China. Despite the number of restrictions associated with advertising in China, the size of the potential audience is enticing. Unfortunately, China places restrictions on the flow of information into and within its borders, a fact which may discourage many companies from investing the time and money to understand the habits and interests of this tremendous market.