90octane Wins Nine BMA Gold Key Awards, Including Best of Show & Best Strategy

90octane Wins Nine BMA Gold Key Awards, Including Best of Show & Best Strategy

We had a record-breaking year at the recent Gold Key Awards, winning three Gold Key Awards, four Silver Key Awards, as well as Best in Show and Best Strategy. BMA Colorado, the local chapter of the Business Marketing Association, announced the winners on May 5 at the...
Why Emotion is as Powerful as Logic in B2B Marketing

Why Emotion is as Powerful as Logic in B2B Marketing

The influence of emotion in storytelling is often underrated when it comes to B2B marketing. Yet according to a research report by Google and CEB Global, B2B decision-making is even more emotion-based than B2C. Which means that B2B campaigns that use emotional...
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