Every year, MarketingSherpa releases its Wisdom Report, a compilation of stories and learnings from marketing professionals across the country. For the 2012 report, 90octane partner Sam Eidson outlined the hurdles small to medium sized enterprises (SMEs) face when adopting marketing automation technology (MA).

For the fifth year in a row, 90octane is proud to be recognized by BtoB Magazine in its annual “Top Agencies Special Report.” The list is compiled based on annual revenue, percentage of business to business revenue, innovation and top clients for small, medium, large and interactive agencies. 90octane has been recognized in the Interactive category since our inclusion in the 2008 list, in addition to receiving accolades for our work in the search engine marketing sector.

For more information about BtoB Magazine and the Top Agencies special report, please visit the publication’s website.

We would like to offer our sincerest thanks to the clients, partners and employees who have made our continued growth and success possible. It’s been a banner year for 90octane, and we look forward to many more!

In May 2012, the legality of gathering and analyzing visitor data via cookies in the European Union (EU) will change – at least in the UK. This marks a significant shift in the digital marketing environment. The following sections describe the details of the directive as they pertain to website owners operating in EU countries. We also offer recommendations on how to address the implications for online marketing efforts and close with a list of resources for further research.

At 90octane, we’re all about community. That’s why, to celebrate the close of 2011 and welcome 2012, we donated on our clients’ behalf to three charities we love and are honored to support as both a donor and partner in marketing success: Feeding America, Heifer International and Mercy Housing. We recognize that our community doesn’t stop at the door to our office, but encompasses both local and global realms. As a conversion-driven agency, we whole-heartedly appreciate the opportunity to influence change. So, as we march into 2012, we’ve decided to do all we can to keep charitable giving at the top of our and everyone’s minds.

As Margaret Mead so wisely stated, “Never doubt that a small group of thoughtful, committed people can change the world. Indeed, it is the only thing that ever has.”

What charities and causes are near and dear to your heart? What would you like your community, whether it be your hometown or the globe, to work towards achieving in 2012? We’d love for you to join the efforts of our small group of dedicated people.

Happy New Year from your friends at 90octane!

Earlier this month, 90octane team members chose to honor the holiday season and give back to our community by volunteering for The Denver Santa Claus Shop. The 81-year-old nonprofit organization, whose mission is “a toy for every girl and every boy,” has long been part of 90′s holiday tradition. 90octaners got into the holiday spirit by helping families find the perfect toys for every child on their holiday lists.