90octane’s newest storyteller Megan Feldman has been selected to give her talk, “Forgiveness in an Unforgiving World,” at TEDx Boulder on September 27th. Before starting her new role at our agency this month, Megan spent a year on a global adventure to report and write her first book, TRIUMPH OF THE HEART: Forgiveness in an Unforgiving World, which is forthcoming next year from Hudson Street Press at Penguin. Like The Heart of Forgiveness on Facebook to learn more.
Megan holds a master’s degree from the Columbia University Graduate School of Journalism in New York City and has taught as an adjunct professor of journalism at Metropolitan State University. Her writing has appeared in publications including 5280, Glamour, Details and The Daily Beast.
For more information about the TEDx event and to secure tickets before they sell out, visit the TEDx Boulder website.
90octane recently hired Becky Shortell as controller. She oversees all financial functions for the agency and manages the accounting staff. She joins 90octane from Creation Design Services, the contract engineering design and development business unit of Creation Technologies, where she also served as controller. Previously, she was deputy CFO and head of financial reporting for the second largest outdoor advertising operator in Russia and Ukraine.
Long-time client Mercy Housing approached us early in 2013 with a fundraising challenge for the holiday season: raise more dollars than the previous year on the same budget. Careful planning, creative thinking and precise execution paid off.
We were thrilled to accept two awards from the Business Marketing Association on Friday. Along with our client Swisslog, a company that designs automation solutions for hospitals, 90octane was awarded a 2014 Gold Key Award in the Potpourri category. The agency’s Business Impact Director, Kelly Snyder, was also honored with the 2014 President’s Award.
by Genie Hamilton, Search Intern
There are about four billion local search queries conducted per month, and about 88% of them result in a phone inquiry or walk-in within 24-hours. But if your business name, address or phone number (NAP) is incorrect in local search results, you’re missing out on sales. More than half of business listings online have a phone number or address error on local search results, which could send potential customers to a competitor.
Local listings allow prospects to connect with you through your own virtual storefront, making it easy for them to call, get directions, read reviews or access more information.