There is no magic formula for making your branded content go viral – but some marketers, like Procter & Gamble and their “Thank you, Mom” campaign, make going viral look easy.
The company’s “Thank You, Mom” video has over 18 million YouTube video views to date, and it’s no lucky accident. P&G had a solid plan in place months before Sochi. So what can we learn from leading sponsorship marketing campaigns to apply to our own media strategies? Here are three tips.
166,400. That’s how many business hours our Account Director Janessa Seewald logged at 90octane by January 8th, her 10-year anniversary with the agency.
There were five employees at 90octane when she was hired as a marketing coordinator. Now Janessa directs the Globus family of brands account for 90octane, one she’s grown with since her early days. Janessa masterfully manages her staff and has earned a reputation as a leader who can identify where 90octane can create the most impact for the client.
“She’s a grand influencer because she has such heart and such knowledge,” said Melissa Humbert, 90octane’s director of audience engagement. “The coolest thing about Janessa’s tenure here is the trust her clients have in her. She’s our first ten-year employee, and she’s part of the fabric of 90octane.”
Here at 90octane, we have Broncos fever. And while we’d love to express our love for our hometown team with an amazing commercial during the broadcast, we decided that the predicted $4 million asking price might be a bit too steep… this year. Instead, we started thinking about all the other things that $4 million dollars could buy. That led to conversations with our families and friends about what they’d do with that kind of cash. The adults were rather predictable – investments, vacations, new business, to name a few – with the exception of a couple of not-so-family-friendly replies (you know who you are), but the kids’ reactions were priceless. Here’s a sampling:
This holiday season, we continued our tradition of volunteering for The Denver Santa Claus Shop, a nonprofit organization with the mission “a toy for every girl and boy.” Employees helped organize toys and assist families with their selections at the temporary toy store.
Believed to be the longest continuously running charity of its kind in the U.S., The Denver Santa Claus Shop is metro Denver’s largest annual toy drive for needy children during the holiday season. The organization depends on volunteers, toy donations and monetary contributions to keep its shelves stocked.
In its 83-year history, the shop has helped more than 1.5 million kids receive toys on Christmas. To learn more about the organization, visit www.denversantaclausshop.org.