The question of which browser truly reigns supreme depends on whom you ask and what metrics you’re using to measure superiority.  Why is this in question? After all, Microsoft’s Internet Explorer has had little in the way of a serious competitor. In light of recent reports claiming Google’s Chrome had finally taken the majority in market share, it seems appropriate to dig a little deeper.  Even though Chrome is still a relative infant in browser terms (it started in 2008), it has some distinct advantages. Chrome is featured on the most popular website in the world (its parent, Google), and has received overwhelmingly positive reviews from its users. While these characteristics have made it a force to be reckoned with, one has to wonder if it’s enough to launch it over the browser that is preloaded on every PC and has thus become the default choice for nearly all computer users.

Image Credit: BMA

Last month, 90octane partner Sam Eidson, along with BusinessOnline CEO Thad Kahlow, spoke at Grow, the 2012 international BMA conference. Their panel, “Leveraging Customer Intelligence and Dashboards to Analyze Optimize and GROW,” highlighted the different ways digital marketers track and measure analytics through the various phases of the funnel to justify marketing tactics, guide optimization and prove ROI. Stay tuned to 90blog for content from this dynamic discussion. In the meantime, follow @90octane on Twitter for the latest conversion-driven marketing news.

When you’re searching Google for the phrase europe travel rating, what information are you hoping to find? Perhaps you’re researching a specific travel company and how satisfied other customers were with their experience. Maybe you read a news story that caused you to investigate a travel industry or destination further. Or, maybe you’re almost ready to purchase a vacation and you’re searching one last time to ensure you chose the best travel option. Searchers entering these types of queries could fall into any of the above categories, and it’s important to be present for such terms during this critical research phase.

Is lead nurturing a costly investment of time and money? Yes. Is it worth it? Yes. According to a Gleanster Research study, programs that incorporate lead nurturing tactics can generate 50% more sales-ready leads than those that don’t. They’re effective because they provide highly relevant educational content to potential buyers, building brand preference early in the buying process. But as a marketer, just because you know how wonderful your lead nurturing program is doesn’t always mean upper management has the same confidence.

Cross promotion has been a significant element of marketing strategy for years. But why stop at cross promoting products when you can integrate your email and other digital marketing efforts to get more bang for your buck? Through collaboration with social media, SEO and mobile marketing, you can achieve new heights of email optimization.