90octane recently hired Becky Shortell as controller. She oversees all financial functions for the agency and manages the accounting staff. She joins 90octane from Creation Design Services, the contract engineering design and development business unit of Creation Technologies, where she also served as controller. Previously, she was deputy CFO and head of financial reporting for the second largest outdoor advertising operator in Russia and Ukraine.
Long-time client Mercy Housing approached us early in 2013 with a fundraising challenge for the holiday season: raise more dollars than the previous year on the same budget. Careful planning, creative thinking and precise execution paid off.
We were thrilled to accept two awards from the Business Marketing Association on Friday. Along with our client Swisslog, a company that designs automation solutions for hospitals, 90octane was awarded a 2014 Gold Key Award in the Potpourri category. The agency’s Business Impact Director, Kelly Snyder, was also honored with the 2014 President’s Award.
by Genie Hamilton, Search Intern
There are about four billion local search queries conducted per month, and about 88% of them result in a phone inquiry or walk-in within 24-hours. But if your business name, address or phone number (NAP) is incorrect in local search results, you’re missing out on sales. More than half of business listings online have a phone number or address error on local search results, which could send potential customers to a competitor.
Local listings allow prospects to connect with you through your own virtual storefront, making it easy for them to call, get directions, read reviews or access more information.
There is no magic formula for making your branded content go viral – but some marketers, like Procter & Gamble and their “Thank you, Mom” campaign, make going viral look easy.
The company’s “Thank You, Mom” video has over 18 million YouTube video views to date, and it’s no lucky accident. P&G had a solid plan in place months before Sochi. So what can we learn from leading sponsorship marketing campaigns to apply to our own media strategies? Here are three tips.