Sam Oh

Three Tips for Creating an Effective Feedback Loop Between Sales & Marketing

Last month we identified simple steps for an effective sales enablement program. Now let’s talk about ways to facilitate a constructive dialogue between sales and marketing in order to advance your common goal: driving revenue.

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Sam Oh

Making the Switch from Eloqua 9 to Eloqua 10

Eloqua is a marketing automation and revenue performance platform that executes campaigns, testing, measurement, prospect profiling and lead nurturing.

Is your firm transitioning to Eloqua 10?

Is your firm transitioning to Eloqua 10?

The deployment of Eloqua 10 is now in full swing, and Eloqua 10 is the only option for new Eloqua clients. If you’re an Eloqua user and haven’t switched to Eloqua 10, you will most likely receive a call in the near future to schedule your update. However, your firm may be asking whether switching over to Eloqua 10 is a good idea.

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Sam Oh

Take Note: Google Secure Search Impacts Analytics

By Sam Oh, Marketing Technologist

Whether you use Google Analytics or Omniture for reporting, know how Secure Search will impact program measurement.

In May of 2010, Google launched its new Secure Search (or SSL Search) for public use. Users had to type in https://www.google.com (adding the ‘s’ after http) to reach Google Secure Search. By adding a secure option for search, Google created a way for people to protect their search queries and results from third-party sites or services, providing privacy. Learn more about Google Secure Search.

On October 18, 2011, Google made another change to make Secure Search the default when someone is logged into one of the Google services (e.g., gmail, google+, etc.).  This means anyone logged into gmail who searches the Web using the same browser will be performing a Secure Search. However, there are still a few gaps. For example, if someone is logged in and searches using the browser toolbar, he or she is most likely not performing a secure search, as the toolbar was not setup with the https URL. In addition, searches that result in a paid link click will continue to report the original search query by the user.

So, how does this affect those who build and manage sites? Google’s Secure Search will no longer report organic (non-paid click) results in any third-party Web analytics tool, including Google Analytics. According to Google, this should affect less than 10% of overall search traffic. It may differ from site to site though. If your site uses Google Analytics, Secure Search will appear in keyword reports. If you’re an Omniture user, these searches will no longer be considered search engine traffic. Find info on how to report on Secure Searches in Omniture.

Providing relevant, accurate content is still the best way to get your site to rank well within Google. Moving forward, Google will continue to address user privacy and modify the way search results rank pages, and as online marketers, we must continue to adapt.

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Sam Oh

How to Customize Embedded YouTube Videos

By Sam Oh, Marketing Technologist

Interested in adding more video content to your website? Check out this story for YouTube tips.

Embedding a YouTube video on your website has never been easier, but there are times when customizing the settings is imperative. Imagine that you embed a product demo on your website and each time someone watches it, they see a list of related videos, one of which is from your competitor. Obviously, this isn’t an ideal situation, but it is a very real possibility since YouTube automatically displays similar videos based on its search algorithm.

There are two ways you can disable this function. First, when you are on your YouTube channel, click the “Embed” button. Below the code there are several options, one of  which is “Show suggested videos when the video finishes.” Uncheck this option to ensure related videos are no longer shown. If you have several embedded videos, this method may take too much time. Instead, your Web team can update the code directly on the back end of your site by adding the following parameter to the end of every video ID in the embed code: ?rel=0.

Here is an example of the embed code designed to disable the option of showing related videos:

<iframe width=”560″ height=”315″ src=”http://www.youtube.com/embed/bsnqc4UNvLs?rel=0” frameborder=”0″ allowfullscreen></iframe>

For a complete list of customizations, follow the link http://code.google.com/apis/youtube/player_parameters.html, and for general details about embedding YouTube videos, visit http://www.google.com/support/youtube/bin/answer.py?answer=171780.

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