Trevor Nelson

Predictions and tips for the latest Google Penguin update

Google Penguin Update

Image courtesy of SEOPal

The search engine marketing community has been abuzz over the last week analyzing signs that a potentially game-changing update to Google’s algorithm is about to take place. No one knows exactly when the new version of Penguin will be implemented, or how it will affect SEM efforts, but Google has made it clear that this isn’t just another minor change – it’s the next step for Google in search engine marketing.

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Trevor Nelson

90 Social Tip of the Week: Measuring Social Media ROI

Social Media ROI

Image courtesy of Intersection Consulting LTD

Measuring social media ROI seems to be a priority for nearly all businesses playing in the social media space. In the end, everyone wants to know what effect this evolving tactic will have on the bottom line, how the investment is paying off in the short term vs. long term and if social media is an investment that should be increased, decreased, or continued. Whether a business focuses on Facebook, Twitter, LinkedIn, Google +, Instagram, Pinterest or other niche platforms the answers to these questions are critical to overall tactical success.

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Trevor Nelson

Marketing Implications of Personal and Brand Timelines

Facebook has made some pretty drastic changes to its user interface over the last few months, and users are giving it mixed reviews. By now, we are all aware that Facebook Timeline rolled out to the general public starting on December 15th, but some users aren’t taking this “upgrade” very well. In fact, some users have even defected in recent weeks to get away from Facebook’s ever-changing customer experience. A new social media outlet, Friend.io, has emerged as a Facebook alternative which boasts a much more traditional look and feel to counter Facebook Timeline.

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