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Experts have dictated that for optimal open and click-through results, always send email campaigns at 9:00AM local time. However, is this nugget of conventional wisdom still the case? Email marketers have long preached that the bright and early morning send time is the best for driving viewers to your email as they’re settling in for the day and reviewing their inboxes.

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Email is not just a one-step conversion touch point. There are many actions that we’re asking our audience throughout the email process: “Subscribe to Our Newsletter,” “Open Our Email,” “Click Our Email,” and on and on. The one call to action (CTA) button at the end of your email won’t be enough to accomplish all that. We’ll show you how to optimize calls to action throughout your email process.

Cross promotion has been a significant element of marketing strategy for years. But why stop at cross promoting products when you can integrate your email and other digital marketing efforts to get more bang for your buck? Through collaboration with social media, SEO and mobile marketing, you can achieve new heights of email optimization.

Email recipients have the power when it comes to their inbox. Users controlling which communications to unsubscribe from or flag as spam create hurdles for many email marketers. Full inboxes from social networks, retail stores, promotions, deals, and more only increase the number of annoyed email recipients and increase the number of lost contacts for marketers. The Email Experience Council reports that each year corporations lose approximately 1/3 of their email addresses. What can you do to ensure this doesn’t happen to you? Follow these 3 simple steps and you’ll be on your way to quality email lists in no time!

Sr. Account Coordinator Karli Sullivan

At 90octane, we’re invested in the success of both our clients and our employees. Part of our efforts to better our team involves helping individuals develop expertise within their areas of interest. In February, Senior Account Coordinator Karli Sullivan took a step towards becoming an email marketing expert by attending the MarketingSherpa Email Summit and achieving an Email Marketing certification from MarketingExperiments. Both organizations are backed by MECLABS, a primary research and consultancy firm dedicated to developing the sales and marketing industries.