Inc. magazine ranked conversion-driven marketing agency 90octane no. 1,953 on its fourth annual Inc. 5000, an exclusive ranking of the nation’s fastest-growing private companies reporting at least $2 million in 2009 revenue. The agency also ranked 37^th for the Denver, CO metro area. The list represents the most comprehensive look at America’s independent-minded entrepreneurs.

Founded in 2000, 90octane is a pioneer in response-based interactive marketing tactics. The agency creates custom lead generation, lead nurturing and search engine marketing programs for its clients in the B2B, B2C and nonprofit fields. View 90octane’s Inc. 5000 Company Profile.

Posted by: 90octane Staff

Last month the 90octane staff attended a Colorado Rockies game at Coors Field in Denver, CO. We had a wonderful time… even though the Pittsburgh Pirates bested our hometown team 4-2.

This week, 90octane’s Jim Grinney, Sam Eidson and Brooke Caesar attended the Integrated Marketing Summit in Denver. Sam was a featured speaker on the topic of marketing automation and lead management, and we co-sponsored the event with Eloqua.

We took advantage of the many knowledge-sharing opportunities among top marketers to put together this quick list of hot topics and key learnings from IMS:

1. Marketing plans should start with the desired outcome for the organization. Once that’s established, you can outline the marketing objectives, strategy, programs and tactics (in that order).
2. Keep asking “why” throughout the course of your marketing programs. Asking why specific objectives are being set, for example, provides insight into bigger business goals.
3. Think performance management, not just campaign optimization, to demonstrate how you’re guiding your marketing programs to greater success.
4. Communicate how your marketing success is making a business impact to the C-Suite. They’re interested in customer acquisition, retention and growth, so change marketing reports from being tactically focused (CTR, open rate, impressions, etc.) to speaking the C-Suite language (market share, customer value, category growth rates, etc.).
5. Remember that, these days, consumers control your brand. From brand experiences to social media, viral content can help grow your company. Use these channels to your benefit. read more »

Check out www.facebook.com/90octane for the latest news from conversion-driven marketing agency 90octane. Did you know 90octane regularly participates in charity events like the Crohn’s and Colitis Take Steps Walk? You would if you were checking out our Facebook page. View pictures of our kickball team, the 90 All Stars, and read about our annual Mustache Challenge, where the contestant who grows the most impressive mustache wins $500 to donate to their charity of his (or her) choice. Stay up-to-date on industry news by reading articles we link to and by joining us at marketing events we post to our calendar. “Like” our Facebook page to get all the 90octane updates.

This Wednesday, June 23^rd, 90octane will participate in the Denver Online Marketing Summit (OMS). OMS brings together hundreds of marketers for educational sessions on social media and content marketing, email, demand generation, analytics and more. The OMS 2010 23-City Tour offers attendees the opportunity to learn strategies and tactics from leading authors, academics, brand marketers and online pioneers in an environment free from exhibit booths and sales pitches.

90octane will partner with Eloqua, a leading company in the marketing automation and automated demand generation space, to host lead generation workshops. 90octane will guide attendees through individualized, 15-minute labs assessing their lead generation programs and offering recommendations for improvement.

In addition, 90octane Account Manager Brook Caesar has been selected to speak at the event, discussing strategies for social media integration. Caesar’s presentation will cover social media best practices to help businesses foster strong relationships with prospects and customers.

Stay tuned for an upcoming post about key learnings from the event.

Interactive Marketing Manager
Denver, CO

90octane is changing the rules: our marketing produces a measurable return.
We are a conversion-driven marketing agency based in downtown Denver.

We are looking for an Interactive Marketing Manager to join our client services team. This role includes client relationship management, campaign planning and development, management and execution, analysis, and strategic recommendations for interactive marketing programs including SEO, PPC, lead generation, and lead nurturing. Strong candidates will posses strategic and tactical knowledge in search engine marketing, a collaborative personality, and a desire to never settle for “good enough” on behalf of clients.

Work at 90octane is collaborative and rewarding. Our tactical areas of specialization are within the strategy and execution of online marketing campaigns and include email marketing, online advertising, microsite design, search engine optimization, paid search, lead nurturing and social media.

Responsibilities:

• Develop and execute SEM and online push marketing strategies
• Lead and manage projects from beginning to end
• Collaborate with stakeholders/team to define project scope, goals, and deliverables that support client business goals
• Develop and communicate project expectations to stakeholders/team in a timely and clear fashion
• Delegate tasks and responsibilities to appropriate team members
• Proactively manage changes in project scope, identify potential crises and work with team to devise contingency plans
• Research emerging industry trends and drive innovation for clients and 90octane

Required Skills:

• Three to six years experience managing SEM and/or online push marketing campaigns in results-focused interactive marketing agency or internal marketing group
• Proficiency in direct response marketing, interactive marketing best practices, data analysis, and site usability
• Working knowledge of HTML, copywriting, web site development, and ad serving technologies including PPC
• Ability to develop and manage to performance metrics
• Ability to multi-task
• Strong written and oral communication, presentation skills, and problem solving skills
• Impeccable attention to detail and QA
• Proficiency in MS Word/Excel/PowerPoint
• Ability to work collaboratively and delegate to team members

Experience with lead management systems, sales force automation, and CRM a plus.

Salary is commensurate with experience and qualifications. We offer excellent medical, dental, vision, life insurance, and four weeks paid time off.

Please send your resume and cover letter to jobs@90octane.com, and include “Interactive Marketing Manager” in the subject. No calls please.

2009 Inc. 5000 Fastest Growing Company
BtoB Magazine Top Agency
One of the fastest growing small companies in Colorado - Denver Business Journal
Top 250 Private Companies - ColoradoBiz Magazine

Conversion-driven marketing agency 90octane is rallying in support of Take Steps, a fundraiser and awareness event hosted by the Crohn’s and Colitis Foundation of America (CCFA). The walk takes place at the Denver Zoo at 6:30 p.m. on June 5th.

Donations raised by the team will fund research and help raise awareness of chronic digestive diseases that afflict millions of people. Over the past two years Take Steps has raised over $13 million for CCFA’s important programs.

Learn how you can help the Crohn’s and Colitis Foundation of America.

Atlas Copco Construction Mining Technique USA was looking for a new channel to sell pre-owned water well drill rigs. They turned to us, 90octane, a Denver-based, conversion-driven marketing agency, for help.

90octane built a custom lead generation microsite to showcase the rigs, which typically carry six-figure price tags, and crafted an associated paid search marketing campaign to drive visitors to the site.

Joanna Canton, Atlas Copco marketing communications director, is pleased with the hundreds of highly qualified leads generated. For the paid search program, “The average cost-per-lead is $28, compared with hundreds of dollars apiece for leads from trade shows and print ads,” she noted.

Because the program has resulted in high-dollar sales, Atlas Copco CMT USA already has plans to expand it.

Read the full Atlas Copco paid search story from a February issue of BtoB Magazine.

Posted by: Erin Wilson, Marketing Coordinator

Social media marketing will be an important player in many companies’ business strategies this year. The key is determining the most efficient and cost-effective way to implement social media tactics into your business plan. Sponsored tweets are quickly becoming one effective way for organizations to use Twitter for their business needs.

Ad.ly and Sponsored Tweets are just a couple of the companies that have created a platform for businesses to connect with Twitter users. These services pay people to tweet about specific products and services. Depending on their influence within Twitter, Twitter users tweeting for sponsors can get paid anywhere from 50 cents to $10,000 per tweet. Power tweeters like socialite Kim Kardashian fall into the higher end of that range. Tweeters are required to disclose that they are endorsing a product/service through symbols like #ad, (ad), etc.

read more »

We’re taking you to the Online Marketing Summit with us. Sort of.

From February 23-24, 90octane Account Manager Kelly Hall heads to OMS San Diego. OMS brings together hundreds of marketers for educational sessions on search marketing, social media, email, demand generation, analytics and more. No exhibit booths. No sales pitches. Just the opportunity to glean information that applies directly to today’s conversion-driven marketing programs.

What’s better? You don’t need to register. Kelly is going for you! Kelly will bring the knowledge she gains back to 90octane, and in turn, we’ll share our learnings with you. We’ll also think about what smart marketing trends and up-to-the-minute innovations could affect your programs.

So, you’re “invited.” To clarify, you’re invited to help us steer our OMS program selections. What are the marketing trends you want to learn more about? Where do you think your company’s marketing programs have the opportunity to grow?

Take a look at the detailed programming schedules for each day of OMS (linked below), and let us know what you’re interested in learning about. Leave a comment at the bottom of this post with your thoughts. (And feel free to post your name as ‘Anonymous.’)

Day 1
Day 2

We’ll follow up with you after the event. Also, be sure to follow Kelly on Twitter as she sets her OMS schedule, attends the sessions and reports back with gained wisdom.