Posted by: Mackenzie Ross
In a stunning turnaround from our previous seasons, Swift Kick in the Grass, the 90octane sponsored kickball team, won its spring kickball league. It has been an uphill battle for Swift Kick in the Grass, coming in dead last the previous two seasons.
After some intense practice and serious recruiting we were able to turn around the previous losing streak and enter playoffs in first place with an amazing 7-2 record. In the semifinal round, we narrowly escaped VASpa in an 11-inning grudge match, with a score of 14-13. Moving into the championship game we were pitted against Smack My Pitch Up, the number two team. The game was a defensive battle, but we were able to hold them off for a 0-1 victory.
The upcoming season starts in June, and we hope to hold onto our title. Stay tuned…
2009 Spring Champs
90octane received a 2009 Silver Key Award from the Colorado Chapter of the Business Marketing Association’s Gold Key Awards program for a strategic pay-per-click (PPC) advertising program. The conversion-driven marketing agency executed the program for Atlas Copco Construction Mining Technique USA LLC, the US sales company of the world-leading provider of industrial productivity solutions.
The program effectively targeted equipment owner/operators and brokers interested in pre-owned water well drilling equipment. 90octane developed a microsite featuring an interactive rig locator to serve as the landing page for prospects who clicked the ads. In only eight months, the program generated hundreds of qualified leads at a very low cost per lead. Efforts also resulted in high-dollar rig sales.
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Conversion-driven marketing agency 90octane came through with 920 pounds of food for the Food Bank of the Rockies. The staff brought in the goods to amass a holiday gift for Rocky Mountain families in need.
Check out these Food Bank stats:
· 1 in 8 Coloradoans is struggling to meet basic food needs.
· 1 in 10 Wyoming residents is going hungry.
· Nearly half of those suffering from hunger are children.
· 45% of the household members served by FBR are children under 18.
· 51% of households include at least one employed adult.
· 77% have incomes below the federal poverty level during the previous month.
90octane capped off the holiday season with a successful food drive.
Food donations are always needed. Learn more.
The staff of conversion-driven marketing agency 90octane donated over 100 hours of time volunteering for The Denver Santa Claus Shop — a charitable organization, which in its 78th year is believed to be the longest, continuously running charity of its kind in the U.S.
Local families with children up to age 11 were invited through Denver-area social service and welfare agencies, as well as charitable and religious organizations, to receive new and gently used toys. Toy drives by area schools, companies, King Soopers, the Colorado Rockies and 9NEWS helped keep shelves at the temporary “toy stores” stocked. 90octane’s employees organized toys and assisted the families with their selections.
90octane Project Manager Sean Brunner organized our participation in The Denver Santa Claus Shop this year and last.
“We feel it’s important to give back to the community — especially in times like this. Traditional methods for giving back during the holidays, such as canned food drives and monetary donations, are important, but giving one’s time can be just as generous,” said Jim Grinney, Partner at 90octane.
90octane is included in the newly released Marketers Resource Guide ‘09 by BtoB Magazine. The firm is listed under the Top B-to-B Agencies, Interactive Agencies and SEM Vendors sections.
The Guide directs its audience of business-to-business marketers in creating partnerships with vendors. BtoB’s VP-publisher Bob Felsenthal notes, “If you are in the b-to-b marketing world, you need partners who are familiar with b-to-b markets, who know your needs and how your customers react. These partners will also know what messages engage these audiences, what media they use and what language they speak.”
90octane strategizes and implements search engine marketing and online demand generation programs for nonprofits, consumer companies and business-to-business organizations. The agency’s business-to-business clients include Gates Corporation, ProLogis, Charter Business®, Atlas Copco, Symetix and ITT Visual Information Solutions.
Download the complete Marketers Resource Guide ‘09 from BtoB Magazine.
Over the past week numerous 90octane staff members headed to a Bonfils Center in Westminster to give blood. The donations were prompted by an effort to replenish blood supplies for Zach Ficco, a patient at Lafayette’s Good Samaritan Hospital who is in need of transfusions.
During this time of year supplies are especially low and donation much appreciated. As 90octaners learned, one donation can save up to three lives. Join us in giving back this holiday season. Visit www.bonfils.org to find your local donation center or blood drive location.
This month’s issue of BtoB Magazine includes a story on how 90octane helped Fortune 500 manufacturing company Gates Corporation generate leads and engage prospects through a virtual tradeshow.
The show, organized by Penton Media’s New Equipment Digest and Machine Design magazines, took place in May. Visitors browsed through the online booth to find various pieces of Gates content, such as white papers, case studies and brochures. They also participated in an online chat with Gates employees and attended a webinar, “Designing Belt Power Transmissions Systems for Energy Savings.”
Find out about the results when you read the story.
90octane and long-time partner Globus family of friends work together on an SEM program that turns heads. In fact, it was recently named Finalist in the OMMA Awards 2008’s Search Campaign category. See the full list of Finalists here: http://www.mediapost.com/ommaawards/gateway.cfm?ip=finalists.
“Each marketing dollar dedicated has shown tremendous return, with customers converting at an unprecedented rate. Careful planning during every phase, from the initial strategy to creative execution and ongoing optimization, has contributed to program results that far exceeded our expectations,” said Jeff Russell, e-Marketing Manager for Globus family of brands.
In addition to SEO, PPC advertising, contextual advertising and media planning, 90octane manages the travel blog Story Suitcase.
For the third year running, 90octane has made ColoradoBiz Magazine’s Top 250 Private Companies list. And we just keep moving up in the ranks. This year we take the 223rd spot… and we can’t wait to see where we go from here.
See the complete list: http://www.cobizmag.com/pdf/TopPrivateRankedList.pdf.
We’ve just been recognized as one of Denver’s fastest-growing, private companies by the Denver Business Journal. Open this week’s issue to page B19 to see us in the Flight V category, or read more about it here.
