Atlas Copco Construction Mining Technique USA was looking for a new channel to sell pre-owned water well drill rigs. They turned to us, 90octane, a Denver-based, conversion-driven marketing agency, for help.
90octane built a custom lead generation microsite to showcase the rigs, which typically carry six-figure price tags, and crafted an associated paid search marketing campaign to drive visitors to the site.
Joanna Canton, Atlas Copco marketing communications director, is pleased with the hundreds of highly qualified leads generated. For the paid search program, “The average cost-per-lead is $28, compared with hundreds of dollars apiece for leads from trade shows and print ads,” she noted.
Because the program has resulted in high-dollar sales, Atlas Copco CMT USA already has plans to expand it.
Read the full Atlas Copco paid search story from a February issue of BtoB Magazine.
Posted by: Erin Wilson, Marketing Coordinator
Social media marketing will be an important player in many companies’ business strategies this year. The key is determining the most efficient and cost-effective way to implement social media tactics into your business plan. Sponsored tweets are quickly becoming one effective way for organizations to use Twitter for their business needs.
Ad.ly and Sponsored Tweets are just a couple of the companies that have created a platform for businesses to connect with Twitter users. These services pay people to tweet about specific products and services. Depending on their influence within Twitter, Twitter users tweeting for sponsors can get paid anywhere from 50 cents to $10,000 per tweet. Power tweeters like socialite Kim Kardashian fall into the higher end of that range. Tweeters are required to disclose that they are endorsing a product/service through symbols like #ad, (ad), etc.
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We’re taking you to the Online Marketing Summit with us. Sort of.
From February 23-24, 90octane Account Manager Kelly Hall heads to OMS San Diego. OMS brings together hundreds of marketers for educational sessions on search marketing, social media, email, demand generation, analytics and more. No exhibit booths. No sales pitches. Just the opportunity to glean information that applies directly to today’s conversion-driven marketing programs.
What’s better? You don’t need to register. Kelly is going for you! Kelly will bring the knowledge she gains back to 90octane, and in turn, we’ll share our learnings with you. We’ll also think about what smart marketing trends and up-to-the-minute innovations could affect your programs.
So, you’re “invited.” To clarify, you’re invited to help us steer our OMS program selections. What are the marketing trends you want to learn more about? Where do you think your company’s marketing programs have the opportunity to grow?
Take a look at the detailed programming schedules for each day of OMS (linked below), and let us know what you’re interested in learning about. Leave a comment at the bottom of this post with your thoughts. (And feel free to post your name as ‘Anonymous.’)
Day 1
Day 2
We’ll follow up with you after the event. Also, be sure to follow Kelly on Twitter as she sets her OMS schedule, attends the sessions and reports back with gained wisdom.
For the third year in a row, the staff of conversion-driven marketing agency 90octane donated over 150 hours of time volunteering for The Denver Santa Claus Shop — a charitable organization, which in its 79th year has helped nearly 1 million children by distributing free toys to those who might not otherwise have a toy to open at Christmas.
With The Denver Santa Claus Shop’s mission “A Christmas Toy For Every Girl and Boy” over 17,000 children received presents in 2008. Denver-area families with children up to age 11 were invited through local social service and welfare agencies, as well as charitable and religious organizations, to receive new and gently used toys. 90octane’s employees assisted with distributing toys as well as worked to keep shelves stocked and orderly during the temporary toy store’s busiest hours.
90octane employees Meg Archer, Sean Brunner & Susan Smith ready to hand out toys at this year’s event.
In their second-annual food drive for the Food Bank of the Rockies, conversion-driven marketing agency 90octane collected 1,427lbs of food. Each staff member brought in an average of 40lbs of non-perishable items to provide for Rocky Mountain families in need.
Check out these Food Bank stats:
- 1 in 8 Coloradoans is struggling to meet basic food needs.
- 23% of households have at least one household member in poor health
- 17% of the members of households served by FBR are children age 0 to 5 years
- 48% had to choose between paying for food and paying their rent or mortgage bill
- 12% of households in Colorado are food insecure, or food insecure with hunger
Food donations are needed year round! Learn how you can help the Food Bank of the Rockies.
Posted by: Rosemary Riley, Storyteller/Senior Copywriter
Inc. magazine today ranked conversion-driven marketing agency 90octane no. 1,682 on its third annual Inc. 5000, an exclusive ranking of the nation’s fastest-growing private companies reporting at least $2 million in 2008 revenue. The agency also ranked 43rd for the Denver-Aurora, CO metro region. The list represents the most comprehensive look at the most important segment of the economy – America’s independent-minded entrepreneurs.
The Inc. 5000 is ranked according to percentage revenue growth from 2005 through 2008. To qualify, companies must have been founded and generating revenue by the first week of 2005. Additionally, they have to be U.S.-based, privately held, for profit, and independent – not subsidiaries or divisions of other companies – as of December 31, 2008. Revenue in 2005 must have been at least $200,000, and revenue in 2008 at least $2 million. 90octane achieved 190.1% revenue growth over the three-year period.
Founded in 2000, 90octane is a pioneer in response-based interactive marketing tactics. The agency creates custom lead generation, lead nurturing and search engine marketing programs for its clients in the B2B, B2C and nonprofit fields. View 90octane’s Inc. 5000 Company Profile.
Posted by: Lauren Klostermann, Project Manager
Wondering where to get the most up-to-date information from 90octane, including industry information, the latest eNewsletters, blog entries, and culture updates? Find us on Twitter at www.twitter.com/90octane. Your guest Twitterers, Lauren and Leslie, will be bringing you the most current content about conversion-driven marketing.
Your 90octane Twitterers:
Wondering how to sign up?
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Posted by: Meg Archer, Marketing Coordinator
It’s no surprise that YouTube continues to be the leading online video site in the U.S., but what is surprising is the rate at which users are posting content. Currently, 20 hours of video are being uploaded to YouTube every minute! That is equivalent to Hollywood releasing over 86,000 new full-length movies in theaters each week.
Over the past two years the number of videos being uploaded per minute has increased from 6 hours in 2007 to 13 in January of this year and now 20 hours per minute. That’s a 233% increase from 2007 to now. Along with hosting millions of hours of user posted content, YouTube remains number one in most views per month. According to comScore, Google/YouTube streams just under 7 billion videos per month in the U.S. With that amount of online video and user interaction, YouTube really is the thousand pound gorilla in the online video space.
Google, the owner of YouTube, is shown dominating the online video space in this comScore chart from April 2009.
Posted by: Mackenzie Ross
In a stunning turnaround from our previous seasons, Swift Kick in the Grass, the 90octane sponsored kickball team, won its spring kickball league. It has been an uphill battle for Swift Kick in the Grass, coming in dead last the previous two seasons.
After some intense practice and serious recruiting we were able to turn around the previous losing streak and enter playoffs in first place with an amazing 7-2 record. In the semifinal round, we narrowly escaped VASpa in an 11-inning grudge match, with a score of 14-13. Moving into the championship game we were pitted against Smack My Pitch Up, the number two team. The game was a defensive battle, but we were able to hold them off for a 0-1 victory.
The upcoming season starts in June, and we hope to hold onto our title. Stay tuned…
2009 Spring Champs
90octane received a 2009 Silver Key Award from the Colorado Chapter of the Business Marketing Association’s Gold Key Awards program for a strategic pay-per-click (PPC) advertising program. The conversion-driven marketing agency executed the program for Atlas Copco Construction Mining Technique USA LLC, the US sales company of the world-leading provider of industrial productivity solutions.
The program effectively targeted equipment owner/operators and brokers interested in pre-owned water well drilling equipment. 90octane developed a microsite featuring an interactive rig locator to serve as the landing page for prospects who clicked the ads. In only eight months, the program generated hundreds of qualified leads at a very low cost per lead. Efforts also resulted in high-dollar rig sales.
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