Picture courtesy of Business2Community.com

Widespread misconceptions that marketing strategies for the online realm are quick, easy, and require minimal effort abound in the business world. While the Internet has made access to almost any kind of content practically instantaneous, the strategy and process of making that information available takes time and effort. With that in mind, more and more companies are starting to show interest in exploring content marketing but are hesitant to invest in it due to a variety of misapprehensions.

Image Source: mashable.com/2010/09/28/social-media-conversion-science

It is widely known that social media websites such as Facebook, Twitter, LinkedIn, YouTube, and Google+ are extremely popular. Now, it’s time to capitalize on that popularity and find ways to engage audiences on these platforms and convert prospects into sales. However, definitions of social conversion will differ based on firm, program, and strategic objective, and it’s important to find the definition that’s right for you.

According to Marketing Sherpa, ninety-five percent of mobile users search for local information on their phones. Mobile usage continues to grow rapidly, and businesses who invest in mobile search optimization see the benefits.

Just as important as creating a mobile site is testing and optimizing it to bring in traffic from mobile searches. Because SEO is analyzed differently for mobile than it is for desktop sites, it’s important to differentiate your strategy for both platforms. Here are some things to consider when optimizing your mobile site.

Check out the 90octane Slideshare “Lead Nurturing: Beyond the Toolset.” Learn how to develop a lead nurturing strategy to increase prospect engagement, sales qualified leads, and the profitability of a lead generation program. The presentation includes a form with a link to the recorded webinar.

Lead Nurturing Beyond The Toolset 90octane

Image Credit: BMA

Last month, 90octane partner Sam Eidson, along with BusinessOnline CEO Thad Kahlow, spoke at Grow, the 2012 international BMA conference. Their panel, “Leveraging Customer Intelligence and Dashboards to Analyze Optimize and GROW,” highlighted the different ways digital marketers track and measure analytics through the various phases of the funnel to justify marketing tactics, guide optimization and prove ROI. Stay tuned to 90blog for content from this dynamic discussion. In the meantime, follow @90octane on Twitter for the latest conversion-driven marketing news.

Is lead nurturing a costly investment of time and money? Yes. Is it worth it? Yes. According to a Gleanster Research study, programs that incorporate lead nurturing tactics can generate 50% more sales-ready leads than those that don’t. They’re effective because they provide highly relevant educational content to potential buyers, building brand preference early in the buying process. But as a marketer, just because you know how wonderful your lead nurturing program is doesn’t always mean upper management has the same confidence.