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Are you using LinkedIn to acquire more traffic and leads? If not, this might be a missed opportunity. Experian Marketing Services research shows that LinkedIn received 94M total US visits in December 2012. That is a 40% increase compared to the same month the previous year.

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Widespread misconceptions that marketing strategies for the online realm are quick, easy, and require minimal effort abound in the business world. While the Internet has made access to almost any kind of content practically instantaneous, the strategy and process of making that information available takes time and effort. With that in mind, more and more companies are starting to show interest in exploring content marketing but are hesitant to invest in it due to a variety of misapprehensions.

According to Marketing Sherpa, ninety-five percent of mobile users search for local information on their phones. Mobile usage continues to grow rapidly, and businesses who invest in mobile search optimization see the benefits.

Just as important as creating a mobile site is testing and optimizing it to bring in traffic from mobile searches. Because SEO is analyzed differently for mobile than it is for desktop sites, it’s important to differentiate your strategy for both platforms. Here are some things to consider when optimizing your mobile site.

Check out the 90octane Slideshare “Lead Nurturing: Beyond the Toolset.” Learn how to develop a lead nurturing strategy to increase prospect engagement, sales qualified leads, and the profitability of a lead generation program. The presentation includes a form with a link to the recorded webinar.

Lead Nurturing Beyond The Toolset 90octane

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Last month, 90octane partner Sam Eidson, along with BusinessOnline CEO Thad Kahlow, spoke at Grow, the 2012 international BMA conference. Their panel, “Leveraging Customer Intelligence and Dashboards to Analyze Optimize and GROW,” highlighted the different ways digital marketers track and measure analytics through the various phases of the funnel to justify marketing tactics, guide optimization and prove ROI. Stay tuned to 90blog for content from this dynamic discussion. In the meantime, follow @90octane on Twitter for the latest conversion-driven marketing news.

A marketing analytics company called RevTrax just completed a two year study on the effect of PPC advertising on consumer in-store spending.  The study analyzed the purchase habits of consumers referred by pay-per-click ads to e-commerce sites. RevTrax used landing pages with coupons that featured a unique barcode to track the information.  The bar code information was then able to track the consumers’ buying cycles and show conversions.