Mary Harpin

Raise More Funds Online with the Right Content

by Mary Harpin, Senior Storyteller

For nonprofits, clear website content, approachable language and comprehensive information deliver significant returns. According to a Nielsen report, unclear or missing information kills prospective donations 43% of the time. What content you offer, and how you deliver it, is key to acquiring and retaining donors.

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90octane

Get the Most from Your Local Search Listings

 

Google and Bing added knowledge graphs with contact info (on the right) and image carousels to their results page for easy access.

by Genie Hamilton, Search Intern

There are about four billion local search queries conducted per month, and about 88% of them result in a phone inquiry or walk-in within 24-hours. But if your business name, address or phone number (NAP) is incorrect in local search results, you’re missing out on sales. More than half of business listings online have a phone number or address error on local search results, which could send potential customers to a competitor.

Local listings allow prospects to connect with you through your own virtual storefront, making it easy for them to call, get directions, read reviews or access more information.

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90octane

Media Strategy Lessons from Big Sponsor Brands

By Lauren Gramling, Digital Media Planner

There is no magic formula for making your branded content go viral – but some marketers, like Procter & Gamble and their “Thank you, Mom” campaign, make going viral look easy.

The company’s “Thank You, Mom” video has over 18 million YouTube video views to date, and it’s no lucky accident. P&G had a solid plan in place months before Sochi. So what can we learn from leading sponsorship marketing campaigns to apply to our own media strategies? Here are three tips.

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Shannon Anderson

Traffic Analysis by Landing Page

Establish baseline KPIs for your landing pages in order to measure success.

With Google’s switch to 100% not provided keyword data, search marketers must find new ways to build a strategy, gauge success and optimize campaigns. Although there is considerable frustration surrounding the switch to not provided keywords, we can shift the focus where it really needs to be – landing page analysis.

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Eliza Newcomb

Three Tips for Refreshing Your Social Media Strategy in the New Year


Resolutions aren’t just a good way to re-commit to your gym membership. By applying resolutions to an organization’s social media tactics, the New Year is a great time to reset habits and set a plan for social media success in the year ahead.

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90octane

Account Director Janessa Seewald Celebrates 10 Years with 90octane

Janessa volunteers with 90octane colleagues at the Denver Santa Claus shop.

Janessa volunteers with 90octane colleagues at the Denver Santa Claus shop.

166,400. That’s how many business hours our Account Director Janessa Seewald logged at 90octane by January 8th, her 10-year anniversary with the agency.

There were five employees at 90octane when she was hired as a marketing coordinator. Now Janessa directs the Globus family of brands account for 90octane, one she’s grown with since her early days. Janessa masterfully manages her staff and has earned a reputation as a leader who can identify where 90octane can create the most impact for the client.

“She’s a grand influencer because she has such heart and such knowledge,” said Melissa Humbert, 90octane’s director of audience engagement. “The coolest thing about Janessa’s tenure here is the trust her clients have in her. She’s our first ten-year employee, and she’s part of the fabric of 90octane.”

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