What A/B Testing Has in Common with the Scientific Method & How to Avoid the Most Common Mistakes

What A/B Testing Has in Common with the Scientific Method & How to Avoid the Most Common Mistakes

Many business leaders notice that their landing pages aren’t performing well, but they don’t know why. And if you don’t know what’s wrong, it’s impossible to fix it. Enter A/B Testing. A/B testing (also known as split testing or bucket testing) is a way to compare two...
Fueling Focus: Use Content Mapping and Search Term Strategy to Make the Most of Personalized Search

Fueling Focus: Use Content Mapping and Search Term Strategy to Make the Most of Personalized Search

In the previous installment of our “Fueling Focus” series on personalized search, we explored how to use data to understand key audiences and develop personas based on them. Now we explore how search engine optimizers (SEOs) take that persona knowledge and use it to...
Fueling Focus: Identify Key Audiences & Develop Personas to Make Personalized Search Work for You

Fueling Focus: Identify Key Audiences & Develop Personas to Make Personalized Search Work for You

As we explained in the first installment of our “Fueling Focus” series on personalized search, different people get different Google search results for the same search terms based on their unique profiles. What that means for search engine optimizers (SEOs) is that...