90octane

Media Strategy Lessons from Big Sponsor Brands

By Lauren Gramling, Digital Media Planner

There is no magic formula for making your branded content go viral – but some marketers, like Procter & Gamble and their “Thank you, Mom” campaign, make going viral look easy.

The company’s “Thank You, Mom” video has over 18 million YouTube video views to date, and it’s no lucky accident. P&G had a solid plan in place months before Sochi. So what can we learn from leading sponsorship marketing campaigns to apply to our own media strategies? Here are three tips.

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Shannon Anderson

Traffic Analysis by Landing Page

Establish baseline KPIs for your landing pages in order to measure success.

With Google’s switch to 100% not provided keyword data, search marketers must find new ways to build a strategy, gauge success and optimize campaigns. Although there is considerable frustration surrounding the switch to not provided keywords, we can shift the focus where it really needs to be – landing page analysis.

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Eliza Newcomb

Three Tips for Refreshing Your Social Media Strategy in the New Year


Resolutions aren’t just a good way to re-commit to your gym membership. By applying resolutions to an organization’s social media tactics, the New Year is a great time to reset habits and set a plan for social media success in the year ahead.

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90octane

Account Director Janessa Seewald Celebrates 10 Years with 90octane

Janessa volunteers with 90octane colleagues at the Denver Santa Claus shop.

Janessa volunteers with 90octane colleagues at the Denver Santa Claus shop.

166,400. That’s how many business hours our Account Director Janessa Seewald logged at 90octane by January 8th, her 10-year anniversary with the agency.

There were five employees at 90octane when she was hired as a marketing coordinator. Now Janessa directs the Globus family of brands account for 90octane, one she’s grown with since her early days. Janessa masterfully manages her staff and has earned a reputation as a leader who can identify where 90octane can create the most impact for the client.

“She’s a grand influencer because she has such heart and such knowledge,” said Melissa Humbert, 90octane’s director of audience engagement. “The coolest thing about Janessa’s tenure here is the trust her clients have in her. She’s our first ten-year employee, and she’s part of the fabric of 90octane.”

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90octane

Our Big Game Commercial… Isn’t Happening

90octane asks kids the $4M question

90octane asks kids the $4M question

Here at 90octane, we have Broncos fever. And while we’d love to express our love for our hometown team with an amazing commercial during the broadcast, we decided that the predicted $4 million asking price might be a bit too steep… this year. Instead, we started thinking about all the other things that $4 million dollars could buy. That led to conversations with our families and friends about what they’d do with that kind of cash. The adults were rather predictable – investments, vacations, new business, to name a few – with the exception of a couple of not-so-family-friendly replies (you know who you are), but the kids’ reactions were priceless. Here’s a sampling:

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Mary Harpin

90octane Employees Share Their 2014 Resolutions

The 90octane staff has big ideas about what we can accomplish in 2014.

The 90octane staff has big ideas about what we can accomplish in 2014.

Happy New Year! Our staff has amazing drive. They make 90octane the powerhouse agency that it is, and we think our resolutions will convert to major accomplishments by the end of 2014. Here are a few of our resolutions. What are yours?

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