Fueling Focus: Identify Key Audiences & Develop Personas to Make Personalized Search Work for You

Fueling Focus: Identify Key Audiences & Develop Personas to Make Personalized Search Work for You

As we explained in the first installment of our “Fueling Focus” series on personalized search, different people get different Google search results for the same search terms based on their unique profiles. What that means for search engine optimizers (SEOs) is that...