Coordinate Lead Generation & Nurturing to Maximize Impact

Coordinate Lead Generation & Nurturing to Maximize Impact

Too often, I talk with companies that have separate lead generation and lead nurture programs. Most of these programs are managed as distinct initiatives rather than integrated strategies that work together to create informed prospects and an enabled sales team. This...
Why Emotion is as Powerful as Logic in B2B Marketing

Why Emotion is as Powerful as Logic in B2B Marketing

The influence of emotion in storytelling is often underrated when it comes to B2B marketing. Yet according to a research report by Google and CEB Global, B2B decision-making is even more emotion-based than B2C. Which means that B2B campaigns that use emotional...