At 90octane, the holiday season starts in September. We’re busy optimizing our nonprofit marketing programs, bringing new ideas to life and measuring our successes. We’re pulling optimization levers every single day – even on Christmas.
Come January, it’s tempting to sit back and pat ourselves on the back for a job well done. Instead, we’re getting to work on the next big opportunities. For each of our nonprofit clients, the holiday season brings new life to the donor base, and there’s no time like the New Year to turn first-time donors into lifetime givers.
We all know it’s more cost effective to keep what we have than to acquire new. This is true of employees, business customers and certainly nonprofit donors. Use these tips to create a cultivation strategy this January:
While some marketers think of search engine optimization (SEO) and pay-per-click (PPC) advertising as two separate tactics that should be managed independently, optimizing them together offers the best results.
Building a strong co-optimization program begins with a solid testing plan. To avoid overwhelming yourself with multiple tests, start by evaluating one element at a time for your top three to five traffic-driving keywords or key phrases. Make sure to include the following components when developing your plan:
On Saturday, November 23rd 15 90octane staff members joined thousands of others for the St. Jude Give Thanks Walk in Denver’s City Park. Across the country, more than 75 communities participate in this fundraising event for St. Jude Children’s Research Hospital. Since the walk began, over $11 million has been raised for the world-renowned research hospital.
90octane Account Supervisor and Values Committee member Nicole Johnson commented, “90octane is invested in the community, and we are proud to do life-impacting work for nonprofits – through our nonprofit marketing programs and community service events like the St. Jude Walk.” The 90octane team raised $721 in donations through its participation in this event.
As 2013 winds down, we’re keeping a close eye on the trends that will impact search marketing in the coming year. Here are 14 tips from 90octane’s very own search team to help keep your visibility, traffic and conversions moving up.
Most marketing professionals are familiar with seasonal trends and adjust their paid search campaigns accordingly. In this blog, I’ll detail a few tips on how to step up your approach to seasonality to maximize conversions during the year’s ebbs and flows.
By considering seasonality in your strategy, you’ll take advantage of periods of high demand from customers and generate larger volumes of conversions during upswings in activity. Of course, you must remember that seasonal trends differ from industry to industry, so consider the unique phases, milestones and events throughout the course of the year that will impact your plan.
We all know the process – someone comes up with a catchy idea for a campaign, the assets are developed and it’s pushed out through pay-per-click ads, social media, banners, print ads and so on. Once the campaign ends we pat ourselves on the back and celebrate the success and awards we may have won for our outstanding work. What’s wrong with the last sentence? The phrase, “Once the campaign ends.” A good campaign shouldn’t end!